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Abstract
Online news video is becoming increasingly prominent in the websites of news organizations and social media platforms. Given that we have limited knowledge on online news video use, this study examines the consumption of online news video in six countries (Denmark, France, Germany, Spain, United Kingdom and United States), as well as how online video news use is correlated with other news behaviour patterns. Based on a comparative survey of news consumption, it is evident that online news videos are becoming increasingly prominent in most countries. In addition, the study showed that online news videos are seen both on the sites of news organizations but especially and increasingly off-site on social media like Facebook and video-sharing sites like YouTube. This research is a first attempt in understanding the audience of online news videos. The findings reflect the power of social media platforms in influencing news consumption habits.
Notes
1. However, we should consider the fact that Facebook counts a video view after three seconds (Facebook Citation2014) and many users would count as viewers of a video incidentally while scrolling on their news feed. In addition, Facebook has been overestimating time users spent watching videos (Garrahan and Fedor Citation2016).
2. Z-score for Denmark: −7.282, p < 0.05; Germany: −0.614, p > 0.05; France: −5.886, p < 0.05; Spain: −7.282, p < 0.05; United Kingdom: −4.910, p < 0.05; United States: −1.86, p > 0.05.
3. Z-score: −1.97, p < 0.05.
4. Z-score: −1.66, p > 0.05.
5. Z-score for Denmark: 1.90, p > 0.05; France: 9.90, p < 0.05; Germany: 4.036, p < 0.05; Spain: 9.53, p < 0.05; United Kingdom: 1.88, p > 0.05; United States: 10.67, p < 0.05.