Abstract
This paper points out the main opportunities and challenges when qualitative data collection (both in-depth interviews and focus groups) is transferred from an in-person setting to a video conferencing platform. Online video research interviews (OVRI) permit an overcoming of limitations in in-person interviews such as access to participants, time, expense, and a potential impact of the researcher's physical presence during data collection on the subjects' responses. The most prominent challenges regarding the quality of OVRIs are: building rapport and restricted visual cues, turn-taking, participant activation through exercises and participant validation. In this article we offer advice on how to solve these challenges.
Acknowledgements
In developing the ideas presented in this article, we have received helpful input from members of the Danish Qualitative Network, Kvalnet.
Disclosure Statement
No potential conflict of interest was reported by the authors.