Abstract
In a highly competitive market, the customer chain tends to change with shifting distribution channels which poses certain difficulties for management. This paper focuses on the mainboard (M/B) industry to analyze and establish the modulating processes of enterprise–customer chain activities based on the customer chain operator reference (CCOR) model developed by the supply chain council. In this paper, three leading global M/B manufacturing companies were studied, and the results were used to establish a CCOR model for the M/B industry; the Modified Delphi method was used to establish a Level-3 CCOR model, and further discussions were held to examine methods to establish a Level-4 CCOR model. By conducting an empirical study on actual cases, we provide the M/B industry with valuable reference tools to help build customer chains.
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