On-demand online video streaming services: a bibliometric analysis and future research agenda

ABSTRACT

An exponential increase in online video streaming literature on OTT platforms during and post-COVID indicates the growing popularity of streaming services. The present bibliometric review analyses 324 publications from Web-of-Science indexed journals to explore current trends in the on-demand online video streaming service’s literature. The review also displays the thematic map of keywords to identify gaps. The trend analysis confirmed an exponential growth in publications with a 91.58% explanation. The findings suggest (1) common terminologies for online streaming video terms, (2) more inter and intra-country author collaborations, and (3) An IPO (Inputs – Process – Outcomes) framework.

KEYWORDS:

• Online video streaming platforms
• video-on-demand
• binge-watching
• OTT services
• Netflix
• television

Disclosure statement

No potential conflict of interest was reported by the author(s).

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.