Article title: A Quasi-Experimental Intervention Trial to Test the Efficacy of a Human Trafficking Awareness Campaign: The Blue Campaign
Authors: E. Savoia, M. Su, A. Leffler, D. Hughes, W. Spurrell, M. Tejan, and A. Montrond
Journal: Journal of Human Trafficking
DOI: https://doi.org/10.1080/23322705.2023.2216094
This article was published with several errors in the ‘Data Collection’ section which have been corrected. The correct information (see below) also now appears in the original article.
In page number 5, second paragraph:
Under ‘Data Collection’ section, the second paragraph has been updated to:
Pollfish states to “utilize an innovative survey methodology called Random Device Engagement (RDE). RDE enables the survey to be delivered via popular mobile apps. This technology adopts the same neutral environment as Random Digital Dialing (RDD), reaching audiences inside mobile apps that are being used anyway to avoid premeditated survey respondents. Pollfish accomplishes this by offering non- monetary incentives like an extra life in a game or access to premium content as compensation for taking the survey. With additional layers of survey fraud prevention (including AI and machine learning technologies), Pollfish removes potentially biased responses to improve data quality. By integrating directly with apps, Pollfish is able to collect unique user information to manage and track respondents across devices using their mobile ad ID” (Pollfish, 2023).
In the reference list, a new reference has been added:
Pollfish. (2023). How the Pollfish methodology works. https://resources.pollfish.com/pollfish-school/how-the-pollfish-methodology-works/