“I’m Described as Good Journalist Because I Am ‘Tough’”: How Femininity Is Still Considered a Weakness in Zimbabwean Newsrooms

ABSTRACT

This paper investigates journalism practice and newsroom cultures in both private and state media companies in Zimbabwe. The paper moves beyond the gender body count to analyse journalists’ cultural interpretations of their everyday work and actions and how this contributes to the structuring of power relations in the newsrooms. Semi-structured interviews were conducted with 16 journalists from selected Zimbabwean newsrooms to unearth their lived experiences of the profession. Using the journalism culture concept, feminist standpoint epistemology and intersectionality, the study found out that Zimbabwean journalists continue to experience gender biases owing to cultural interpretations of the roles of women and men; increasing subtle sexual harassment from both media managers, male colleagues and sources; and deliberate silencing of women’s voices. Further, a poor performing economy contributes to unethical journalism practices. The study also reveals how gender intersects with other social norms such as the location/positioning of women, ethnicity, age, and years of experience in the newsroom to further dis-privilege female journalists. There are deliberate efforts by journalists (both male and female) to employ feminist journalism—with the goal of contributing towards a journalistic culture that is non-oppressive.

Disclosure statement

No potential conflict of interest was reported by the author(s).