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Research Article

Looking through a windscreen: managing the future of automobility

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Pages 81-98 | Published online: 18 Jul 2020
 

ABSTRACT

Global car ownership and usage have grown rapidly for several decades now and these trends look set to continue. For car users, the increased mobility afforded by the automobility system is largely welcomed despite the significant externalities produced. The windscreen is one location where controls on automobility are affixed by using artefacts such as paper discs, decals, stickers or digital devices. These artefacts, in turn, have significant meanings and symbolism on how users relate to their vehicles and how others attempt to control car ownership and use. The aim of this paper is to examine how ownership and use are controlled currently, and to speculate on how they might be mapped in the future through a catalogue of windscreen-mounted artefacts. The artefacts have been sourced globally and were arranged according to the “type” of control they were exerting. Artefact classification analysis shows that public policy instruments can be categorised according to informational, regulatory or economic control; the aspect being targeted; and the frequency and longevity of these interventions. Categories include agents and the focus of action through which a policy instrument is applied. Future trajectories are explored with respect to the role of clutter and the windscreen itself as morphing during possible shifts towards a paradigm of smarter mobility emphasising the importance of usership (not ownership), increasing digitalisation, increasing intelligence, less carbon intensity/electrification and finally automation.

Acknowledgments

The authors would like to acknowledge the individuals and organisations for their help in sourcing artefacts donated to this study. In particular, we thank Betty Deakin, Peter Kerr, Chris de Gruyter, Kerstin Leder-Mackley, Maria Attard, Barathi Rajendra, Bavesh Doshi, Christopher Walton, Jennifer O’Brien, Maria-Ioanna Imprialou, Paraskevi Michalaki, Ayako Taniguchi, Garrath Willson, Mark Harrod, James Warren, Ann Enoch, Royland Enoch, Sudaxshina Murdan, Anjani Murdan, Anshu Murdan, Tony Smith-Howell, Kirti Ruikar, Luise Jungs and Christian Melles, Lisa Davison, Adam Millard-Ball, Pauline Jones, Afendi Dahlan, Ellie Boxall Julia Hatch and Swastee Matabadul. The authors also thank both referees for their contribution which has significantly improved the final text.

Disclosure statement

No potential conflict of interest was reported by the authors.

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