Corporate Social Responsibility and Managing Drugs in Sport

ABSTRACT

As concerns over drug management in sport (from tobacco to supplements to doping) become more prominent, discussion of the corporate social responsibility (CSR) implications of how sport manages its relationship with drugs has been a striking omission from the literature. Analysis using Dahlsrud's five dimensions (stakeholders, social, economic, voluntariness and environmental) demonstrates the potential of developing CSR scholarship with regard to drugs in sport. Three conclusions are drawn from the analysis. First, application of CSR theory and methods can lead to new insights about the management of drugs in sport. Second, research on CSR in sport needs to engage with issues that threaten rather than promote sport, such as drugs, discrimination, exploitation and violence. Third, the management of drugs in sport has potential as a test for theory and methods of CSR, especially comparative studies. The conclusions indicate linking CSR and drugs in sport makes potentially valuable contributions to the field.

企业社会责任与体育中的药品管理

随着人们对体育中的药品管理 (小到烟草、添加剂, 大到兴奋剂) 的担忧日益凸显, 在体育如何处理其与药品关系问题中, 关于CSR的讨论显得严重不足。本文采用达尔斯利得的五维度理论分析法 (利益相关者、社会、经济、自觉性、环境), 论证了在体育中的药品管理中, 开展CSR研究的可能性。分析得出以下三个结论༚第一, CSR理论及方法的应用能够对体育中的药品管理有所启发。第二, 体育中CSR的研究需要着手于其对体育的不利层面 (例如药品、歧视、剥削和暴力), 而不是其对体育的促进作用。第三, 体育中的药品管理可以作为CSR理论和方法一个检验, 尤其是将其应用于比较研究时。结论表明, 将CSR和体育中的药品管理进行关联研究, 可为此领域的研究做出有价值的贡献。

企业社会责任 (CSR) 与体育中的药品管理

KEYWORDS:

• Corporate social responsibility
• drugs
• sport
• doping
• anti-doping

关键词:

• 企业社会责任(CSR)
• 药品
• 体育
• 兴奋剂
• 反兴奋剂

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Jason Mazanov

Jason Mazanov (Ph.D., Australian National University) is a Visiting Fellow at the School of Business at UNSW-Canberra and an independent scholar who has conducted extensive research into the management of drugs in sport and the role of performance-enhancing drugs in society. He has appeared in the Australian and international media over 100 times for his expertise in the field.

Jules Woolf

Jules Woolf (Ph.D., The University of Texas at Austin) is an Assistant Professor with the School of Education at Adelphi University in U.S. His research interests focus on the nexus between sport and health and the ways in which sport is managed to promote positive and avoid negative health outcomes.