Measuring Event Quality, Satisfaction, and Intent to Return at an International Sport Event: The ICF Canoe Slalom World Championships

ABSTRACT

The purpose of the study is to examine event quality, satisfaction, and intent to return of spectators attending an international sport event. A modified version of the Scale of Event Quality in Spectator Sports (SEQSS) was used in the current study. We added an additional dimension, parking, that was not included on the SEQSS. Skill, operating times, information, valence, and design explained 58.4% of the variance in satisfaction for spectators attending the event. Of this total, more than 30% of this variance was explained by valence. The results also revealed a significant correlation between parking and satisfaction and the fit of the overall model for event quality was good. The study advances the literature on event quality as applied to sport events, provides further development and refinement for measuring event quality, as well as providing a standardized way to measure event quality within multiple types of sport events.

国际体育赛事质量、满意度及回归意向评估: 以ICF皮划艇激流回旋世界锦标赛为例

此项研究旨在调查国际体育赛事质量、现场观众满意度及回归意向。本研究采用了由Ko, Zhang, Cattani 和Pastore (2011) 共同研发的观赏性体育赛事质量评估量表 (SEQSS) 的修订版, 并在此量表的基础上, 新增了另外一项评估维度—停车。在现场观众满意度调查所涉及的各种变量中, 人员技能、时间管理、赛事信息、价格定位和规划设计占58.4%, 而其中价格定位这一变量占比超过30%。该研究结果还表明༚停车和满意度之间呈现显著相关性, 并且赛事质量整体评估模型的研究匹配度良好。此研究不仅丰富了应用于体育赛事的质量评估研究成果, 进一步发展和完善了赛事质量评估体系, 同时也为各类体育赛事提供了一种标准化评估方式。

KEYWORDS:

• Event quality
• international sport events
• intent to return
• satisfaction
• service quality

关键词:

• 赛事质量
• 国际体育赛事
• 回归意向
• 满意度
• 服务质量

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

David J. Shonk

David J. Shonk (PhD, The Ohio State University) is an associate professor in the School of Hospitality, Sport & Recreation Management, James Madison University. His primary research has focused on understanding client perceptions of quality in various dimensions of sport spectator services. He is also interested in understanding interorganizational relationships in sport.

Gonzalo A. Bravo

Gonzalo A. Bravo (PhD, The Ohio State University) is an associate professor of sport management in the College of Physical Activity and Sport Sciences, West Virginia University. His research interests include organizational behavior as applied to human resource management and consumer choice of sport services. He is also interested in the policy aspects of sport, specifically from a cross-cultural perspective.

Luisa Velez-Colon

Luisa Velez-Colon (PhD, Texas Woman's University) is a professor in the education and behavior sciences, Universidad Interamericana de Puerto Rico. She teaches and conducts research in the areas of gender and minorities, international sport, and sport management and marketing. She is an advocate for social justice and diversity issues.

Cindy Lee

Cindy Lee (PhD, The Ohio State University) is an associate professor of sport management in the College of Physical Activity and Sport Sciences, West Virginia University. Her primary research interest is sport consumer behavior with a goal to better understand why and how sport spectators/fans behave in certain ways. Her secondary research area is sponsorship mechanisms and influencing factors.