Is sciencepreneurship the 21st century’s new skill? Understanding the complex interplay between business and science from the perspective of university students studying economics

ABSTRACT

The global economy is exposed to radical technical, technological, and managerial advances causing revolutionary changes in functioning of enterprises. Companies seem to have a growing demand for fusion-teams of workforces where different scientific fields are composed to ensure the complex but diversified analysis and solution of business problems. In striving for business success, firms are demanding a new, resolute attitude and mindset of their employees through which they are likely to address the ongoing challenges in a complex business context which is dedicated to Environmental, Social, and Governance requirements. The article attempts to reveal the Z generation’ s opinion about the subtle relationship between science and business and it presents how the current undergraduate students – the future decision-makers – of Budapest Business University perceive or synthesize the presence of scientific results in the modus operandi of entrepreneurial life.

KEYWORDS:

• Sciencepreneurship
• scientific methods
• entrepreneurial life
• higher education
• Z generation

Disclosure statement

No potential conflict of interest was reported by the author(s).

Correction Statement

This article has been corrected with minor changes. These changes do not impact the academic content of the article.

Notes

1. This paper is important because it measures the attitude of AACSB accredited business schools, which accreditation has also been applied for by the authors’ university.

Additional information

Notes on contributors

Katalin Csekő

Katalin Csekő is Dean and Associate Professor at Budapest Business University, Faculty of International Management and Business (BBU). She has been a trainer and advisor at the International Chamber of Commerce (ICC) Hungary for 30 years and has regularly taken part in drafting international usages such as Incoterms, letters of credit or bank-guarantees. She has also been a trainer at the Ministry of Foreign Affairs from 2019. She has established the dual-vocational higher education at BBU with 20 companies including Bosch and Siemens as well as has been managing corporate departments with leading companies (Bosch, Citi groups) in global logistics and finance. She is the author of 3 books, regularly publishes articles, makes expert materials, and has already made 3 e-learning materials in international business, trade, and logistics. As a guest professor she has been delivering lectures in German and French universities from 2007.

Tímea Juhász

Tímea Juhász received her PhD in 2010 and her habilitation in 2019. She currently works as an associate professor at Budapest Business University. She is a researcher involved in many Hungarian and international research projects, many of these are led by her. Her research interests include knowledge management, work-life balance, HR, and generational research.

Péter Berta

Péter Berta is an interdisciplinary social scientist focusing on Central and Eastern Europe, especially Romania and Hungary. He specializes in consumption studies, material culture studies, law and society (the politics of arranged/forced marriage and divorce), and Romani studies. He is a senior research fellow at Budapest Business University and an honorary research associate at the School of Slavonic and East European Studies, University College London. His monograph Materializing Difference: Consumer Culture, Politics, and Ethnicity among Romanian Roma won the 2020 Distinguished Scholarly Publication Award from the Sociology of Consumers and Consumption Section of the American Sociological Association and received an honourable mention from the committee for the 2021 Society for Romanian Studies Book Prize. He is the founding editor of the book series The Politics of Marriage and Gender: Global Issues in Local Contexts (Rutgers University Press). The volume he edited, Arranged Marriage: The Politics of Tradition, Resistance, and Change, was published in 2023 by Rutgers University Press. His current research focuses on the politics of arranged and forced divorce situated at the intersections of gender, violence against women and children, power, law, and religion.