ABSTRACT
This paper presents an application of business leadership theory and do/be/feel goal modelling strategies to support the collective development of animated films. We examine how both approaches can work synergistically to foster intra-communication and the shared understanding of creative concepts within student teams. We take the position that these approaches have the capacity to positively impact the type of animation work produced within the tertiary education environment and ultimately empower students to be creative and innovative professionals beyond graduation.
Acknowledgements
We would like to thank all the students and teaching staff from Swinburne University of Technology’s Animation programme who participated in the 2020–2021 capstone projects.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Steven Murdoch
Steven Murdoch is a Senior Lecturer in Animation at Swinburne University of Technology. His research explores diverse applications of animation practice, process, and production within creative, technical, and social contexts. Steven’s teaching expertise spans the areas of computer animation and digital media production and has been recognised with multiple Victorian Premier's Design Awards, International Red Dot Design Awards, and Swinburne Vice-Chancellor Awards.
Darren C. Fisher
Darren C. Fisher is an adjunct research fellow at Swinburne University of Technology with research and creative practice spanning across workplace health and safety, disability, education, psychology, tenant’s rights, and autobiography. Darren’s teaching focuses on industry readiness through producing for creative industries, animation production, and both traditional and digital drawing. He believes that drawing and graphic storytelling are accessible to everyone for positive mental health, creativity, and as a facilitator of self-exploration. Website darrencfisher.com, Instagram – @darrencfisher.