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Journal of the International Council for Small Business Volume 5, 2024 - Issue 1
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Presented at the 2023 ICSB World Congress

Exploring humane entrepreneurship implementation: Case study of a Swiss SME active in winter sports

Zoran Bjelica Université de Lorraine, France;b High School of Management Fribourg (HEG-FR), HES-SO, SwitzerlandCorrespondence[email protected]
,
Christophe Schmitta Université de Lorraine, FranceORCID Iconhttps://orcid.org/0000-0002-6310-1496
ORCID Icon &
Rico Baldeggerb High School of Management Fribourg (HEG-FR), HES-SO, Switzerland
Pages 37-53 | Published online: 13 Dec 2023
 
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ABSTRACT

This study delves into the practical implementation of humane entrepreneurship (HumEnt) through an extensive case study of a Swiss small and medium-sized enterprise (SME) operating in the winter sports industry. This particular SME showcases several distinctive traits that align with what we can define as its humane entrepreneurial orientation. The primary objective of this case study is to analyze how the HumEnt model is applied within the SME’s overarching corporate strategy and business model. Furthermore, this article introduces a three-dimensional positioning matrix, synthesizing insights from two prevailing approaches in the HumEnt literature. This matrix offers a more holistic framework for comprehending the HumEnt model in depth.

Disclosure statement

No potential conflict of interest was reported by the authors.

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