ABSTRACT:
Until 1991 Memphis was the only major US city with a majority-black population that had not elected a black mayor. Various explanations, including in-fighting and competition among black city leaders and citizen aversion to candidates who attempt cross-racial appeals, have been offered to explain the lack of an elected black mayor of Memphis prior to 1991. We first investigate how Herenton overcame these electoral obstacles to become Memphis’ first elected black mayor in 1991, and then won reelection in two consecutive reelection attempts. We then apply Herenton’s campaign strategy and the vote in these elections to several popular theories of voting and election strategy in urban elections—black-threat theory, urban regime theory, and deracialization. Our findings point to the new trend of biracial coalitions in the urban setting and suggest the importance of reconsidering the traditional theories of racial politics, such as the black threat thesis.