BEYOND METAPHORS OF MANAGEMENT: THE CASE FOR METAPHORIC RE-DESCRIPTION IN EDUCATION

ABSTRACT: 

In the UK and elsewhere management has become a root metaphor. Educational practitioners must now acquire competence in management discourse. Yet education and management are different social processes. They interpenetrate since much education occurs in schools, which have to be managed. But teaching is not management. This paper identifies how metaphors of management have been absorbed into political discourse and makes a case for metaphoric re-description in education.

Keywords:

• management
• leadership
• metaphor
• ambiguity
• ironist