Abstract.
While the Nordic literature on rural migration and gender relations has usually focused on the push effects of a patriarchal or traditional gender culture on out‐migration of women, this article centres on the conjoint way in which regional gender contracts and female in‐migration shape one another. On the basis of survey data of women who migrated into Valdres, a rural area in Norway, as well as interview material, three ideal types of rural gender contracts are identified: traditional, modern and alternative. It is further demonstrated that women living by a traditional gender contract are more often attracted to Valdres than women living by modern and alternative gender contracts, and seemingly also tend to stay for a longer period of time. With the help of Halfacree's model of rural space, it is argued that the in‐migration of women serves just as much to sustain the region's traditional gender contract as to challenge it.
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