Effects of Relational Capabilities and Power Asymmetry on Innovativeness and Flexibility of Sub‐Sahara Africa Small Exporting Firms

Abstract

The objective of this study is to examine the effects of relational capabilities and exercise of power on innovativeness, flexibility, and performance of ub‐ahara frica small exporters. Data from a sample of 206 small fresh produce suppliers in imbabwe that had long‐term relationships with retail buyers in export markets were analyzed using structural equation modeling. Findings suggest that long‐term cooperation between small suppliers and buyers negatively influenced innovativeness and flexibility. However, trust and commitment, as well as dependence, positively impacted innovativeness of small suppliers but had negative effects on flexibility. Further, innovativeness negatively influenced firm performance, whereas a positive link emerged between flexibility and performance.

Additional information

Notes on contributors

Margaret Jekanyika Matanda

Margaret Jekanyika Matanda is senior lecturer and director of the Masters Program in the Department of Marketing, Monash University.

Nelson Oly Ndubisi

Nelson Oly Ndubisi is professor of Marketing, Helsinki Business School, Finland and professor of Entrepreneurship, Covenant Business School, Nigeria.

Ferry Jie

Ferry Jie is senior lecturer of Marketing and Logistics in the School of Business IT and Logistics, College of Business, RMIT University, Melbourne Australia.