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Abstract
This research examines how entrepreneurial orientation (EO) influences international performance (IP) of the firm taking into account the moderating effect of decision-making rationality (DR) on the EO-IP association. Such an investigation is significant because it considers the interplay of strategic decision-making processes supported by the bounded rationality concept in the entrepreneurship field. Drawing from a study on activities of 216 firms in the United States and United Kingdom, the evidence suggests that DR positively moderates the EO-IP association. The findings suggest that managers can improve IP by combining EO with rational (analytical) processes in their strategic decisions.
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Notes on contributors
Ioanna Deligianni
Ioanna Deligianni is a Postdoctoral Researcher at the Department of Management Science and Technology in the Athens University of Economics and Business.
Pavlos Dimitratos
Pavlos Dimitratos is Professor of International Business at the Adams Business School in the University of Glasgow.
Andreas Petrou
Andreas Petrou is Assistant Professor of Strategy and International Business at the School of Management and Economics in the Cyprus University of Technology.
Yair Aharoni
Yair Aharoni is Professor Emeritus at the Tel Aviv University.