Face it, Facebook is it: why your practice needs social media

ABSTRACT:

There can be no doubting the exponential adoption of social media by a majority of the UK population – many of them clients or potential clients of your practice. They are familiar with the nuances and application of these communication channels and expect modern businesses – including veterinary practices – to use them to their fullest extent. There can be no half measures. Once committed, your practice must dedicate time and resources to social media. This article explains how and why.

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Notes on contributors

Alison Lambert

Alison lambert BVSc MMRS MRCVS

Alison is a well-known and thought-provoking speaker. Following qualification as a veterinary surgeon from Liverpool University, she worked in small animal practice for several years prior to leaving to pursue a business career, first with Hill's Pet Nutrition and then MARS. Alison is a visiting lecturer at Nottingham University vet school, covering customer understanding, and she sits on the Royal College of Veterinary Surgeons Communications Committee.

As founder and managing director of Onswitch, she – and her team – are constantly provoking new thoughts and ideas for the animal care professions.