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Abstract
This study employed the citizen communication mediation model to investigate how informational media use and interpersonal communication as well as attitude contribute to the improvement of healthy diet habit, fruit and vegetable consumption. In addition, this study identifies the flow of health information on media through interpersonal communication, leading to the behavior. To examine the relationships between media use on health information, interpersonal communication, attitude, and the dietary behavior, this study uses a nationally representative survey of 3827 adults in the United States, the 2009 National Health Communication Survey. The results show that informational media use and interpersonal communication as well as attitude plays a crucial role in the improvement of the target behavior. The implications of these findings are discussed.
Additional information
Notes on contributors
Min-Woo Kwon
Min-Woo Kwon (M.A., University of Texas at Austin; B.A., Hanyang University) is a doctoral candidate in the School of Journalism and Mass Communication. His research interests cover social and psychological impacts of communication and information technologies (e.g. mobile devices, Internet), the effects of social media on human behaviors, health communication. His works have been presented at the annual conferences of American Academy of Advertising (AAA), AEJMC, MPSA and ICA, and published in the International Journal of Marketing & Business Communication, the Journal of Communication in Healthcare, Patient Education and Counseling, and the International Journal of e-Business Management.
Woohyun Yoo
Woohyun Yoo is a doctoral candidate in the School of Journalism and Mass Communication at the University of Wisconsin – Madison. His research is grounded at the intersections of new media technologies, health communication, and strategic communication. He is especially interested in how interactive communication influences people's health outcomes via the Internet, digital, and mobile devices. His research findings have been presented at several academic conferences such as ICA, AEJMC, and KCHC. Some of them have been published or now being considered for publication in peer-reviewed journals such as Journal of Health Communication, Health Communication, and Patient Education and Counseling.
Michael Aguilar
Michael Aguilar is co-founder and President of Innocorp, Ltd, the creators of the Fatal Vision® Impairment Simulation Goggles and other proprietary prevention and awareness educational products and campaigns. Law Enforcement Agencies, Schools, Universities, Government Highway Safety Agencies, the US Military and organizations around the world use Innocorp products in efforts to combat problems associated with alcohol and other drug misuse and abuse. Michael is a PhD student with the University of Wisconsin – Madison School of Journalism Mass Communication. His return to graduate school is to help him gain the knowledge and research experience that he believes will help him and his company tackle new prevention initiatives and create new safety and awareness products and campaigns.