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Abstract
This paper examines the naming patterns of residential dwellings in a seaside resort town, Benicàssim (Valencia), on Spain's Mediterranean coast. The fieldwork encompassed a survey of over 500 dwelling units along the town's coastal margin which has been developed over the last 100 years. Names, specifically personal names and surnames, are most commonly used, with women's name's being most frequent. Almost invariably these are associated with single-family dwellings. Geographical referents, usually of invoking exotic destinations and references to the sun and sea represent other significant categories. These names are used as toponyms for apartment buildings and other multi-unit residences. Recent naming patterns, usually for apartments, include a number of made-up names using prefixes or suffixes referring to the local area.