Corporate Social Responsibility and the health promotion debate: An international review on the potential role of corporations

Abstract

The acknowledgment that health promotion constitutes a fundamental dimension of Corporate Social Responsibility's social engagement broadens the need for an insightful international discussion concerning the role of corporations in society and their inclusion in previously state-led domains, giving space to considerations that advocate the necessity for an increased monitoring and setting of parameters for corporate activities. This review discusses the potential for creating, through Corporate Social Responsibility, new partnerships as well as new ways of formulating objectives and providing health promotion strategies to receivers among health-related stakeholders, clarifying topics for future international debate within the international healthcare management community.

Keywords:

• CSR
• Healthcare management
• Corporate communication
• Health promotion
• World health organization
• Health partnerships