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Abstract
Athletic identity measurement scales have been addressed in the sport psychology (Brewer, Van Raalte, & Linder, 1993) and to a lesser degree in higher education sport research areas (Gaston-Gayles, 2004; Harrison & Lawrence, 2004). The purpose of this research note is to build on the work of the Athletic Identity Measurement Scale (AIMS) and Student Athlete Motivation Survey and Questionnaire (SAMSAQ) by examining theories of expectancy-value and self-affirmation with the development and refinement of the Baller Identity Measurement Scale (BIMS) (Rasmussen, 2009). Future research directions and implications with the BIMS are sketched via theoretical and practical synergy for scholars and practitioners that have interest in pre-college, college and professional athlete population.