Does Sarcasm Always Sting? Investigating the Impact of Ironic Insults and Ironic Compliments

Abstract

In previous research, there have been inconsistent findings regarding interpretation of ironic insults. Colston (1997) reported that irony enhances the criticism conveyed by a more direct insult, but Dews and Winner (1995; Dews, Kaplan & Winner, 1995) reported that irony mutes the criticism conveyed by more direct insult. In this study we examined the possibility that the perception of ironic insults depends on whether participants were asked to judge speaker intent (e.g., mocking) or social impression (e.g., politeness). Results supported this possibility because ironic insults were perceived to be more mocking, but also more polite, than direct insults. In contrast, ironic compliments were perceived to be more mocking and less polite than direct compliments.