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Original Articles

Consumer Behavior Classroom Exercises That Really Work

Pages 203-206 | Published online: 20 Nov 2009
 

Abstract

In this article, I describe 5 in-class exercises for use in consumer behavior and related courses. These exercises represent involving and challenging applications of course material for students and have successfully stimulated active participation in small-group and full-class discussions in a variety of academic programs in a European setting.

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