Organizational Identification Strategies and Values in High Technology Industries: A Rhetorical-Organizational Approach to the Analysis of Socialization Processes in Corporate Discourse

Abstract

This essay examines the organizational identification strategies in the corporate discourse in high-technology industries used to recmit individuals and socialize them to be members of the organization. The results of the analysis suggest that these organizations exhibit similar identification strategies, which cluster around five dominant value themes. A discussion of the results of the findings is highlighted by an argument that proposes that this study makes a significant contribution to the field of public relations. Areas for future research are suggested.