Determinants of Renewal and Adjustment of License Fees of Network Prime Time Programs

Abstract

This study explores the factors that determine the success of network prime time programs, and how the success or failure is reflected in the renewal of and change in license fees. The results of several regression models show that there are certain program characteristics that consistently determine the success of a program. In the case of new programs, the exogenous predictors were strong indicators of success, whereas for programs that survived for more than 1 year, the track record of success was the crucial factor.