Linking Empirical and Critical Media Study: Implications for Human Health

Abstract

Mass communication research almost certainly has varied effects on human health. For example, applications may boost the effectiveness of advertising for products that hinder and also for those that enhance human well-being. In addition, research may help legitimize university skills courses, which also might magnify the impact of messages. This article argues that joining the empirical and critical traditions in media education can help clarify such issues. In this light, it presents a theoretical framework for the study of the health impact of media research. It relies in part upon philosopher John Dewey's idea of a means-ends continuum, in which all ends represent means to other ends. Thus, research is seen not merely as an end but as an activity with sometimes-unrecognized consequences for human health, as well. Ultimately, the forms that media education takes represent a key to addressing health-related concerns.