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Original Articles

A Scheme and Variations for Studies of Social Influence in an Experimental Social Psychology Laboratory

Pages 105-107 | Published online: 20 Nov 2009
 

Abstract

This article describes a research paradigm for use in undergraduate laboratory experiments on social influence. The method is adapted from White (1975), who compared the responses of control subjects on a survey question to those of experimental subjects who were first exposed to the contrived responses of others to the same question. I review how students in an undergraduate social psychology laboratory use this method, demonstrate the reliability of the influence effect obtained, and discuss the educational value of this research paradigm.

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