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Abstract
A content analysis examined prime-time television entertainment programs aired on 7 broadcast networks during the 2001 season. Profanity use within inter-sex and intra-sex interactions was explored. Swearing occurred most often in man-to-man interactions, followed by women-to-men. Men and women tended to use mild curse words more when talking to the opposite sex. Unmarried women more often directed expletives at both men and women; unmarried men cursed more at other men.
Offensive language was most often met by a neutral response; men and women were equally likely to respond positively and negatively to cursing. Men in feature roles, as compared to minor roles, used more profanity when speaking to men and women.
