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Original Articles

Export Odyssey

An Exposition and Analytical Review of Literature Concerning an Undergraduate Student Project in International Marketing on Key Teaching-Learning Dimensions

Pages 73-97 | Accepted 01 Jul 2001, Published online: 12 Oct 2008
 

Abstract

Export Odyssey (EO), a structured, Internet-intensive, team-based undergraduate student project in international marketing is described. An analytical review of articles in the literature that relate to three key teaching-learning dimensions of student projects is presented. Possible career opportunities in exporting for EO-trained persons are explored.

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