Abstract
Using interview and observation data from a group of consensual, heterosexual adults interested in sexual spanking, I describe members' sexual stories and stigma neutralization techniques. Sexual stories are situated within broader cultural contexts that help individuals construct meaning and identities. I describe group members' stories about their initial interest in sexualized spankings. Focusing on a specific event at one party, I show how these stories help to create scene-specific stigma neutralization techniques. Participants strive to differentiate themselves from sadomasochistic activities and to create normative behavioral expectations within their scenes. I conclude that all of this can ultimately be viewed as part of the complex sexual adaptations that people make.