Abstract
One of the more subtle consequences of ageism is the exclusion of older adults from participating in the production of knowledge about issues that concern them. This qualitative study used 15 focus groups as a forum to elicit data about what elders themselves see as relevant and important areas for applied research. In addition to significant data that will be used to guide research initiatives at the Sheridan Elder Research Centre, the value that emerged in the process proved to be the validation of self-determination by elders, a principle fundamental to the Social Work Code of Ethics. This study demonstrates that, if given the opportunity to participate in decision-making about the scope and nature of applied research, older adults will contribute a wealth of rich data.