Why Social Interaction and Good Communication in Academic Libraries Matters

SUMMARY

In these times of extraordinary development in information and communication technologies (ICT) many new tools and services, and traditional tools, such as the catalog, could be developed or enhanced by librarians to effectively support the academic community in teaching and learning. This paper will discuss how social interaction between technical and public service librarians could enhance library services to the academic faculty and students during these demanding times of technologies and information overload. The paper will also point out that the team approach to library services can improve social interaction between librarians when the perpetuation of the traditional academic organizational model is not efficient enough for the faculty and students' need-driven use of information. Rapid changes resulting from ICT demand constant social interaction that would be facilitated by establishing working teams for specific tasks.

KEYWORDS:

• Social interaction
• cooperation
• collaboration
• team work
• public services
• technical services
• reference librarians
• catalog librarians