Managing Knowledge, Learning, and Time in Relationships Between Western and African Organizations

ABSTRACT

Time as a strategic variable has gained a great deal of attention in recent literature, but little has been reported on how to effectively manage time between strategic partners in a global context. In addition, there has been virtually no attention paid to time as a critical strategic variable when doing business in African countries. This paper examines the importance of time in developing effective operating relationships between Western and African countries. We posit the concept of strategic timescapes to provide managers with a way of visualizing the various dimensions of time that could vary from one culture to another. In addition, a means to effectively manage knowledge and learning between Western and African organizations is presented using the concept of “virtual” organizations to serve as the coordinating vehicle.

Key Words:

• Timescapes
• social-cultural time perspective
• time and miscommunication cross-culturally
• social vs. clock time
• the importance of time as a strategic variable