Abstract
This article describes research on attitudes toward bisexual women and men. The authors describe types of attitudes toward bisexual individuals in terms of heterosexism, questions of authenticity, focus on sexuality, concerns about loyalty, and positive attitudes. Empirical research pertaining to these attitudes is summarized, and the results of survey, psychometric, experimental, and analogue studies are described. Recommendations for future research on attitudes regarding bisexuality are identified in the areas of conceptualization and measurement of attitudes, attitudes in communities and interpersonal relationships, and interventions designed to change attitudes. The authors conclude by discussing ways in which research on attitudes toward bisexual women and men can benefit from and extend knowledge gained through research on attitudes toward lesbians and gay men.