Grand Rounds as a Promotional Tool for a New Consumer Health Service

Abstract

Much has been written about the importance of marketing library services to various user groups. This is especially important when a library institutes a new service with which its patron group may be unfamiliar. This paper will review the marketing strategy developed for a new consumer health service and the use of an invited presentation at Geriatric Grand Rounds as an opportunity to enhance trust while simultaneously promoting the library. The promotional strategies used served to position the library in the minds of physicians and hospital staff as a resource for appropriate and authoritative information for consumers.

Key Words:

• Consumer health information
• health information
• Internet
• health services for the aged
• health education
• patient education
• marketing of health services
• caregivers
• aged