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Review

A systematic review of the effectiveness of taxes on nonalcoholic beverages and high-in-fat foods as a means to prevent obesity trends

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Pages 519-543 | Published online: 22 Oct 2013

Abstract

Background

As part of the efforts to curb obesity, a new focus seems to be put on taxing foods that are perceived as being associated with obesity (eg, sugar-sweetened beverages and foods high in fat, sugar, and salt content) as a policy instrument to promote healthier diets.

Objective

To assess the possible effects of such taxation policies by identifying and analyzing all studies which investigate the impact of price increases on consumption, caloric intake, or weight outcomes.

Methods

Electronic data bases were searched with appropriate terms and their combinations. Thereafter, abstracts were reviewed and studies were selected based on predefined criteria. The characteristics of the selected studies and the results were extracted in a special form and consequently were reviewed and synthesized.

Results

Price increase may lead to a reduction in consumption of the targeted products, but the subsequent effect on caloric intake may be much smaller. Only a limited number of the identified studies reported weight outcomes, most of which are either insignificant or very small in magnitude to make any improvement in public health.

Conclusion

The effectiveness of a taxation policy to curb obesity is doubtful and available evidence in most studies is not very straightforward due to the multiple complexities in consumer behavior and the underling substitution effects. There is need to investigate in-depth the potential underlying mechanisms and the relationship between price-increase policies, obesity, and public health outcomes.

Introduction

Obesity prevalence is increasing worldwide, affecting both developed and developing countries. The prevalence of overweight and obese adults was estimated at 1.5 billion globally in 2008 by the World Health Organization, and this figure is projected to reach 2.3 billion by 2015.Citation1 There is accumulated scientific evidence indicating that obesity is strongly related to a vast number of diseases, including hypertension, hypercholes-terolemia, type 2 diabetes mellitus, respiratory conditions, arthritis, and certain types of cancer. Moreover, obesity reduces the quality of life of individuals.Citation2

Along with morbidity and mortality, obesity also imposes a great economic burden upon society, which stems from the resources expended in the health care system to manage it, the expenditures incurred by sufferers and their families to cope with its consequences, and also the lost production caused by informal care, premature death, and inability to work.Citation2 Several studies in European countries estimate the health care-related costs of obesity at 1.7%–3.0% of total health expenditure,Citation3 while in the USA, it has been estimated that obesity accounts for almost 5%–10% of the total health care expenditure.Citation4 At the individual level, studies indicate that an obese person incurs health care expenditures at least 25% higher than those of a normal-weight person.Citation5,Citation6 On the other hand, indirect cost, ie, increased production as a result of a health condition, is also significant. Notably, employers in some countries often pay higher insurance premiums for employees who are obese in comparison to employees who are not.Citation7 In this context, some studies have also shown that obesity is associated with lower wages and lower household income.Citation8,Citation9 In this light, obesity constitutes a growing public health problem and concern throughout the world. Therefore, strategies aiming to prevent obesity are of paramount importance for both health and economic reasons.

Several factors have been linked to obesity, including socioeconomic, environmental, behavioral, and genetic. Total energy intake increase in conjunction with physical activity decrease has been indicated as a contributor to the obesity trend.Citation10 In this context, it has been argued that overconsumption of sugar-sweetened beverages (SSBs) and high-in-fat, salt, and sugar foods (HFSSFs) may be associated with excess caloric intake and eventually increases in body weight.Citation11,Citation12 Thus, some authors suggest that mediating consumption of SSBs and HFSSFs in populations that exhibit relatively excess consumption rates could prove an effective intervention in reducing subsequently obesity rates.Citation10 In this context, taxes on HFSSFs and SSBs, often called “fat or sugar taxes,” have been introduced or are being considered in several countries as a means to regulate the consumption of these products and eventually to curb obesity, to trim health care costs, to raise revenue, and ultimately improve public health.Citation13 On the other hand, a number of countries have abandoned the policy route of taxing foods either by abolishing existing taxes, eg, Denmark and the Netherlands, or by shelving respective ideas, eg, Italy.Citation14

In any case, such taxes have provoked considerable controversy among the various stakeholders: the government, academic, scientific, health, and medical communities, consumers and their associations, and the food industry. Based on economic theory, the main rationale underpinning the adoption of such policies is that a tax and price increase on the targeted products may avert consumers from their consumption and divert them to healthier alternatives, and in this way there may be improvements in diet quality, weight status, and health outcomes in the long-term. Supporters of the fat taxation often also emphasize its signaling power to the food industry and consumers and its efficiency in raising revenue.Citation15

On the other hand, opponents of such taxes argue that there are many factors which make such policies ineffective and even detrimental in certain circumstances.Citation16 Firstly, interventions of these kinds of taxes/policies represent a violation of consumer sovereignty, ie, the freedom of individuals to choose freely for themselves in order to satisfy their needs. Regardless, it is difficult to attain the desired results because consumer behavior is complex and multifactorial and there are notable substitution effects which make the reduction in total energy intake by specific taxes unattainable. Taxes are also regressive in nature and the burden is proportionally higher on lower-income households, which generates significant equity concerns. Also, the approach presumes well-informed and price-sensitive consumers, which is not always the case, and hence there is a market failure that makes the specific policy ineffective. Therefore, many commentators argue that the aim of improving public health is unquestionably important, but taxes may not be the most appropriate policy measure to attain it.Citation13

Hence, given the controversy around this issue, a systematic review was undertaken to synthesize the results of original studies examining the possible impact of tax policies and price increases upon the consumption of SSBs and HFSSFs and eventually upon caloric intake, weight, and outcomes in order to provide useful insights for decision makers and other stakeholders nationally and internationally.

Methods

Search strategy

Research papers were identified through web-based searches in PubMed, Web of Science, Cochrane Library, AgEcon, EconLit, and the National Agricultural Library databases and searches in other potentially relevant internet sources such as Google®. Searching in the aforementioned bibliographical databases was conducted in the title and abstract on grounds of all potential combinations of three groups of terms presented in . The reference lists of all relevant papers originally selected for inclusion in the review and relevant reviews were also searched manually to identify potentially relevant articles which were not identified by the original electronic search. The search spanned from 1990 to February 2013. The stated aim of this fiscal measure was not only to offset this price imbalance but also – as is often the case with excise taxation – to raise revenue, in particular to collect resources to be invested in nutrition programs.Citation17,Citation18

Figure 1 Search terms utilized.

Figure 1 Search terms utilized.

Study selection and data extraction

Following the literature search, identified studies were checked to exclude duplicates. The remaining articles were independently screened by two researchers to identify studies that met the predetermined inclusion criteria. Original studies including the four types of primary research methods – existing data, experiments, surveys, and observation – that focused on the association between SSBs and HFSSFs prices and taxes and their corresponding consumption or energy intake or obesity-related outcomes were included in the present systematic review. On the other hand, systematic reviews, meta-analyses, qualitative studies, case studies, case reports, and letters to the editor were excluded. Moreover, only studies published in English with available full text and studies concerning human subjects were included.

The studies were selected following specific methodologically driven steps. Firstly, all identified studies were imported electronically into EndNote® bibliographic database (Thomson Reuters, New York, NY, USA) and were evaluated on the basis of titles and/or abstracts against the prespecified eligibility criteria. A check for double entries among the selected studies was made to ensure that the list contained unique studies for review. Subsequently, study abstracts and titles were reviewed and those which were deemed irrelevant were excluded and reasons for exclusion were noted. Obviously, rejected studies were those clearly not relevant to the subject of investigation. Whenever the information provided in titles/abstracts was insufficient to reach a clear decision on inclusion or exclusion or when the titles/abstracts indicated that studies met the inclusion criteria, the full papers were retrieved to be further screened. In cases where the information reported in the full text continued to be insufficient to make a decision about inclusion, studies were excluded. Then, essential details and data of studies meeting the inclusion criteria were extracted by two researchers into a spreadsheet and were classified according to their design – demand modeling, cross-sectional, longitudinal, mathematical modeling, cohort retrospective, and experimental. The overall study selection process was also documented through a flow chart showing the number of studies/papers remaining at each stage, although a screening process to identify articles using the studies bibliography had been done. The review was based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) criteria.

Results

The initial literature review identified 3,700 citations for screening. Of these, 3,250 were excluded on the basis of title/abstract and 395 after screening the full paper. Subsequently, a total of 55 were finally included in the review ().

Figure 2 Flow chart of study selection.

Figure 2 Flow chart of study selection.

In terms of geographical location, most of the studies were conducted in the USA (n = 40) and the remaining in the UK (n = 2), Norway, Italy (n = 2), Denmark, Germany, France, the Netherlands, Mexico (n = 2), Brazil, Taiwan, Singapore, and Australia. In terms of methodologies utilized, there was significant variation in terms of the research designs applied. In particular, there were several demand studies (n = 22), followed by longitudinal studies (n = 11), cross-sectional studies (n = 11), modeling studies (n = 6), experimental studies (n = 4), and cohort studies (n = 1). The majority of the studies were mainly focused on estimating price elasticity of demand (n = 30), others mainly focused on the effects of imposing certain taxation (n = 18), and the remaining studies considered both elements (n = 8). Health-related food taxes were either considered as excise or sales taxes. In terms of the targeted products, about half (n = 28) of the studies focused on SSBs only and the remaining (n = 36) either on HFSSFs alone or on HFSSFs in conjunction with SSBs.

In terms of the main outcomes considered, about half of the studies (n = 24) were concerned mainly with the effects of various interventions upon the consumption of products and the remaining (n = 31) upon other outcomes such as energy intake and/or weight and/or body mass index (BMI). Notably, some studies reported results for all three outcomes of interest: energy intake, weight, and BMI.

The studies considered are presented in the Supplementary material. In particular, among the demand studies, nine presented the association between prices and taxes with the consumption of SSBsCitation19Citation27 and three with the consumption of HFSSFs.Citation28Citation30 These studies indicated that the price elasticity of demand for beverages is in the range of −0.5 to −1.6 depending on the beverage considered, with most of them falling below 1.0. This implies that the percentage changes in the quantities demanded were proportionally lower than the corresponding changes in prices. It should be noted that there was a lot of variation across the studies. There were also notable substitution effects detected between different products. The studies also pointed out that the negative effects on the consumption by price increases and taxes depend on factors such as the income group, and are more regressive towards the lowest income categories. Similar effects were found in the studies that focused on foods, also indicating a small or modest impact from price increase and taxes on the consumption of the targeted foods.

Moreover, six studiesCitation28,Citation29,Citation31Citation34 and five studiesCitation35Citation39 examined the association between beverage/food prices and taxes and energy and weight outcomes, respectively. These studies indicated that there is a very small impact of prices and taxes on energy intake and weight outcomes. These studies indicated that the caloric effect of a 10% increase in prices or a corresponding imposition of a tax reduces energy intake by a maximum of 50 calories per day, 450 per month, and up to 0.3 kilograms or 1.5 pounds per year, which cannot be considered significant. The specific studies also indicated the regressive nature of taxes and that their use is promoted mostly in order to generate revenue for the public purse.

Two studies assessed the effect of prices and taxes on the consumption of beverages and foods based on longitudinal studies.Citation40,Citation41 These studies indicated that the price elasticity of demand for beverages and foods is in the range of −0.05 to −0.35 depending on the beverage and food considered. Notably, the figures reported are much lower than those reported in demand studies. The findings in this group of studies also indicated that there are negative effects on consumption in most cases, which are more significant in certain groups, eg, overweight.

All studies investigated the effect of beverages/food prices or taxes with possible outcomes. For two studies,Citation42,Citation43 the outcome was energy intake, while for 16 studies,Citation35Citation50 weight outcomes were considered. Elasticities were low and in some cases not significant, and results were heterogeneous and dependent on income, weight, sex, and age group. Notwithstanding the above, these studies indicated that there is a modest and insignificant impact from price increases and taxes on energy intake, weight, and BMI, which makes the authors argue that any taxes would have to be quite large to generate any meaningful effect. These studies also highlighted the regressive nature of taxes and that their usefulness is to mostly generate revenue.

Barquera et alCitation51 and Claro et alCitation52 examined the effect of prices on beverages consumption; Sturm and DatarCitation53 examined the effect on food consumption only. However, elasticities on this occasion for beverages and foods were a bit contradictory. A Mexican and a Brazilian study derived elasticities for sodas to be about –1.0, indicating that soda consumption is elastic whilst other beverages are in the inelastic range. By contrast, a USA study indicated that the elasticity of fast foods and soda in students is inelastic and effects of prices are inconsistent and marginal.

Moreover, six cross-sectional studiesCitation54Citation59 examined the association between prices and energy outcomes, while two other studiesCitation60,Citation61 examined the association between prices and weight outcomes. The majority of the studies concluded that taxes are having trivial or modest effects on weight outcomes. These studies also indicated the regressive nature of taxes and that their use is mostly to generate revenue.

Some of the studies included in the review conducted behavioral experiments in the Netherlands, Taiwan, Singapore, and the USA. Particularly, four studiesCitation62Citation65 reported results on the effects of prices and taxes on the consumption and other outcomes of beverages and foods, respectively. Elasticities on this occasion between beverages and food were close to −1.0, ie, the association is in the elastic range. The effect on caloric intake and weight outcomes was higher in other studies, assumedly due to much higher taxes in the range of 35%–50%.

Finally, six of the 55 studies reviewed were modeling studies undertaken in the USA (n = 3), UK (n = 2), and Australia (n = 1). Two of them used cross-sectional data and the others were based on census data.

Discussion

The current study presents the results of a literature review undertaken to establish whether the available evidence supports use of fat taxes as a means to improve weight and health outcomes. The existing literature fails to draw consistent and undisputed evidence on the effectiveness of pricing and tax policies to reduce obesity rates. The heterogeneity observed in the findings of the included studies could be partially explained by the significant heterogeneity in policy settings and study designs employed to investigate the issue. It is evident that price and tax increases on beverages and fatty foods may reduce their consumption. However, there is controversy as to whether this also may result in meaningful reductions in caloric intake and weight. The studies that show some positive impact of economic policies also indicate that any potential reductions in weight are statistically insignificant to trigger desired effects. Moreover, elasticities indicate that significant weight outcome effects may be reached with very large tax rates, which would, however, exacerbate equity concerns related to their adverse implications for low-income groups.

At this point it should be noted that there are several important factors – obesity prevalence, consumption levels, behavioral patterns, and baseline tax rate – that should be considered within local contexts when contemplating the potential benefits of taxation.Citation66 When any of these factors shift, the potential impact of fat taxation becomes less certain and unpredictable. However, it is very difficult to estimate how a population would respond to a tax on certain foods.Citation67 Some consumers may respond by reducing their consumption of fruits and vegetables in order to pay for the more expensive HFSSFs, thus defeating the purpose of the tax. Others may seek substitutes for the taxed products, which may have similar or even higher fat, sugar, or salt content than the taxed products originally consumed. Thus, although there may be a decrease in the purchasing of the taxed food, consumers may end up consuming the same or even more calories from other substitute foods or drinks. This is in accordance with the findings of many studies in the literature.Citation57,Citation68Citation72

Moreover, to effectively apply policies to reduce consumption of high-calorie, high-fat, or high-carbohydrates foods, policy analysts need to disaggregate food-specific demand estimates according to socioeconomic status and assess the possible impacts of policy changes on food consumption and welfare outcomes at a more disaggregated level in addition to the total effects. This could be explained by the fact that the expenditure shared for food and consumption behaviors may differ significantly among different socioeconomic groups.Citation73 The Organization for Economic Co-operation and Development in 2010 reported that the impact of fiscal measures aiming to change behaviors may be unpredictable; because the price elasticity of demand varies across individuals and population groups, these measures can bear more heavily on low-income groups than on those with higher incomes, and substitution effects are not always obvious.Citation74 Further to considering the above, one needs to consider which products will be the targets of intervention.

Moreover, in regard to SSBs, the association between their consumption and overweight is a complex metabolic relationship and there are many behavioral and environmental factors that may be influencing beverage and food consumption and weight. Many of the food tax policies implemented are focusing on soft drinks as a number of influential reports assert that sugary drinks play a key role in the etiology of obesity. Contrary to this premise, a 2012 report from the National Center for Health Statistics, US Centers for Disease Control and Prevention examined data on consumption of added sugars among US children and adolescents and reported that added sugar from food (59%) was higher than sugar from beverages (41%).Citation75 Moreover, research published in 2010 from Queen Margaret University, Edinburgh, UK, shows that SSBs consumed in moderate quantities do not promote short-term weight gain, do not trigger additional carbohydrate intake, and do not generate changes in the moods of overweight women.Citation76 In 2007, there was a similar study performed on average-weight women and came out with similar conclusions.Citation77 Hence, evidence suggests that the hypothetic contribution of SSBs on weight gain perhaps has been overestimated.Citation78Citation80

Moreover, broader taxes on HFSSFs would possibly allow less substitution than narrow taxes.Citation81 However, a concern with taxing a wide range of products would be the fact that people should be encouraged to consume a wide range of food and beverage products, eg, milk and olive oil, that would be difficult to include in the tax category.Citation81 Furthermore, in some cases, taxing many food groups could possibly lead to nutrient deficiencies, in which case economic policies may have harmful nutritional and health effects.Citation38,Citation82

Based on the above, there is no doubt that a public health approach to develop population-based strategies for the prevention of excess weight gain is of great importance.Citation83,Citation84 Some effective strategies involve changes to personal, environmental, and socioeconomic factors associated with obesity. A proposed framework by Sacks et alCitation85 suggests that policy actions on the development and implementation of effective public health strategies on obesity prevention should (1) deal with the food environments, the physical activity environments, and the broader socioeconomic environments; (2) directly influence behavior, aiming at improving eating and physical activity behaviors; and (3) support health services and clinical interventions. There are abundant examples of the effectiveness of such measures.Citation85Citation95 Lastly, a number of barriers to an effective obesity management program have been identified in the literature that policy makers need to be aware of in order to address them adequately.Citation96Citation107 However, the development and implementation of obesity prevention strategies should target those factors that can effectively control obesity.

For instance, in Greece it is proven that obesity is a growing health problem and concern. However, there is accumulating evidence indicating that SSBs may not be a determinant of obesity in Greece. For instance, a 2006 study examined energy intake, energy expenditure, diet composition, and obesity of adolescents in northern Greece, and showed that cola drink consumption did not significantly differ between overweight and non-overweight adolescents.Citation108 Additionally, in another recent study in children aged 10–12 years old, it was found that although Spain and Greece had the highest obesity rates among the European countries examined, they also had the lowest soft drink daily consumption.Citation109 It is important to note, however, that Greek children had lower physical activity levels and were reported to skip breakfast more often than their counterparts in other countries.Citation109 Finally, the European Prospective Investigation into Cancer and Nutrition (EPIC) study showed that Greek adults over 35 years have the lowest consumption of sugar among the European countries that participated in the research program. Additionally, in the same study, it was also shown that nonalcoholic and carbonated drinks contribute a minor percentage of total carbohydrate daily intake – indicatively 2.8% of total carbohydrate intake in men and 1.8% of total carbohydrate intake in women – and an even lower percentage of total energy daily intake.Citation110 The above data suggest that soft drink consumption may be a minor contributor to energy and carbohydrate intake in Greece in children, adolescents, and adults. The high obesity phenomenon in Greece is probably due to excess fat consumption in combination with lack of exercise. Therefore, targeting SSBs for obesity management or prevention in Greece is not an effective approach to curtailing obesity epidemic trends. Proper policies and interventions need to be designed based on the grounds of this local evidence.

The results of this review must be interpreted cautiously. First of all, in many studies, transformation of consumption figures to energy and weight outcomes was often based on extrapolation models, which require careful consideration. Caution must be directed to the model that is used to translate energy intake changes to weight changes. Using static weight models may provide quite different estimates in comparison to dynamic weight models. Static models generate a linear reduction in body weight over time, based on the assumption that every pound in weight reduction accounts for almost 3,500 calories, which is an assumption that has been challenged in the literature, and if not true undermines many findings. On the other hand, dynamic models account for the effects of weight loss by assuming changes in energy requirements due to weight reduction and fat and lean mass proportion, but they also involve various assumptions.Citation35 Secondly, when weight outcomes in certain studies are obtained directly and not through modeling, it is important to consider whether the measurements were obtained with objective assessments or were based on self-reporting.

Thirdly, in regards to the estimation of caloric intake effects, it is important to consider whether any potential changes are referring to energy intake related to the targeted product taxed or to the total energy intake in general. Due to the substitution effects, the total outcome is far more interesting from a policy perspective. Additionally, when total energy intake is considered, it is essential to clarify how it was estimated and whether possible substitution was taken into account as there are strong substitution dynamics between different foods. For instance, a soft drink tax may lead to reduction in calories due to consumption of soft drinks, but this reduction may be completely offset by the increase in the consumption of milk.Citation56

Last but not least, in some studies, the populations investigated were not representative or adequately described and the studies have been undertaken in specific settings, which are difficult to extrapolate to European populations and policy environments in light of the fact that results are dependent on population behavioral aspects.

Conclusion

The systematic review of the literature demonstrated that the effect of price and tax increase upon the consumption of SSBs and HFSSFs and eventually upon caloric intake and obesity-related outcomes is controversial. To be more precise, there is strong evidence that such measures influence the consumption of SSBs and HFSSFs, but there is no significant effect on obesity-related outcomes, ie, weight, BMI, and obesity. Thus, more research is needed in this area to gain better insights on the use of economic policies aimed at addressing obesity trends, especially from a European perspective. Moreover, when considering environmental, socioeconomic, and genetic contributors to obesity, it is advisable that policies focus first on cognitive behavioral changes and then on environmental factors. Such policies would create conscious people who are aware of the obesity problem and the main cause of weight gain, which is energy imbalance, and also its possible solutions, including encumbrances due to genetic or habitual factors.

Acknowledgments

This work was funded by Medical Consensus.

Supplementary material

Table S1 Studies on price and tax interventions and their effects on different outcomes

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Disclosure

The authors report no conflicts of interest in this work.

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