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ABSTRACT
This article explores the domain of odors and olfaction on the island of Bohol, The Philippines. It recounts how my research interests were drawn to this domain by local preoccupations with smell as an aspect of everyday sociality, expressed in speech, modes of interaction and evaluation, and the discursive construction of ethnicities and other social kinds. Bohol's long and complex history and its place in the contemporary world entail a complex, differentiated sociocultural present, which is also reflected in the domain of odors and Boholanos' experiences thereof. Accordingly, the article makes a case for an approach to this domain that flexibly deploys basic ethnographic procedures and more formal techniques, specifically, domain and cultural consensus analysis. This dual methodology, it is argued, is sensitive to the differences between differentially positioned agents, but also demonstrates the degree of sharedness—of experience, categorical schemes, and historicity—that jointly characterize this domain. I use a partial set of results, pertaining to human body odors, to exemplify the approach and to depict a key dimension of Boholano social experience; one that speaks to the place of individuals in the local setting and to the position of the population generally in the commodified world of cosmetics.