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Abstract
Bangladesh is one of the few developing countries where there is no McDonald's and yet the process of “McDonaldization” is in full progress. This paper explores the food consumption practices of a group of affluent university-educated urban youth in Bangladesh to illustrate this process of McDonaldization. Based on in-depth interviews, focus group discussions, key informant interviews, document review, informal observation and content analysis of advertising materials, the authors show how globalization and youth food cultures interact with each other as social determinants of health with considerable impact on the health and wellbeing of the affluent urban youth of Bangladesh.
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Notes on contributors
Shahaduz Zaman
Shahaduz Zaman is a medical anthropologist at Newcastle University. His areas of interest are global health, ethnography of health institutions and global health policy. He has worked on the heath and healthcare issues of South Asian and Mediterranean countries. Newcastle University, Baddiley-Clark Building, Richardson Road, Newcastle upon Tyne NE2 4AX, UK ([email protected]).
Nasima Selim
Nasima Selim is a senior lecturer at the James P. Grant School of Public Health, BRAC University, Bangladesh. She is currently pursuing a PhD in medical anthropology at Freie Universität Berlin. Institut für Ethnologie (Institute of Social and Cultural Anthropology), Freie Universität Berlin, Landoltweg 9–11, 14195 Berlin, Germany ([email protected]).
Taufique Joarder
Taufique Joarder is a lecturer at the James P. Grant School of Public Health, BRAC University, Bangladesh. He is currently pursuing doctoral studies at the Johns Hopkins University. Department of International Health, Johns Hopkins Bloomberg School of Public Health, 615 North Wolfe Street, Room E8011, Baltimore, MD 21205, USA ([email protected]).