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Abstract
This study investigates variables particularly salient to college students' misuse of credit cards and compulsive buying behavior that have not been previously examined together—self-esteem, power-prestige, and risk-taking. In addition, the study proposes that credit card misuse mediates the relationship between these variables and compulsive buying behavior. Using structural equation modeling, the fit of the overall structural model is very good, and significant direct and indirect effects for power-prestige, but not for self-esteem and risk-taking, are found. Managerial implications related to these findings are identified.
