Consumer Preference for Meat in China: A Case Study of Beijing

Abstract

We analyze Chinese consumer preferences for pork shoulder-cut attributes during the recent period of fluctuating food prices caused by production and market anomalies. Consumers were randomly sampled in Beijing, China. Results indicate that consumers place great importance on where they purchase pork products as well as on whether the animals are raised with organic feed. Whether pork is fresh or previously frozen does not appear to matter much to consumers. This may provide partial support for the Chinese government's policy of using frozen pork reserves to stabilize pork prices.

Keywords:

• Chinese
• pork
• price
• quality