Can brewer-sponsored “drink responsibly” warning message be effective without alcohol policies in Nigeria?

Abstract

Alcohol availability, use and misuse and their related problems are rising in many parts of the African continent, and this has been attributed to many factors such as non-existent or ineffective regulatory measures. In contemporary Nigeria, while a culture of intoxication is growing, there are no regulatory measures in the form of alcohol policies to reduce it. What exists is brewer-sponsored self-regulation. This article therefore critically analyses this self-imposed “drink responsibly” warning message, arguing that since responsible drinking messages are strategically designed to serve the interest of alcohol industries, it cannot be effective. The article further argues that since there are no definitions of standard drinks and where alcohol by volume (ABV) is scarcely inscribed on product labels of alcoholic beverages, such message will remain ineffective. Therefore, it recommends that an urgent step should be taken by the government to formulate and implement comprehensive evidence-based alcohol policies in Nigeria.

• Alcohol policy
• alcohol-related problems
• brewer-sponsored message
• drink responsibly
• Nigeria

Acknowledgements

The author would like to thank Dr Lesley Henderson and Professor Clare Williams (his supervisors), the Tertiary Education Trust Fund (TETFund) that is funding his doctoral research, John Gardner who read the first draft of the article, the Editor and anonymous referees for their helpful comments and suggestion.