Financial & competing interests disclosure
The authors have no relevant affiliations or financial involvement with any organization or entity with a financial interest in or financial conflict with the subject matter or materials discussed in the manuscript. This includes employment, consultancies, honoraria, stock ownership or options, expert testimony, grants or patents received or pending, or royalties.
No writing assistance was utilized in the production of this manuscript.
Acknowledgements
The authors would like to thank all the members of the Ligand Binding Assay Bioanalytical Focus Group and European Bioanalysis Forum who completed the preconference survey and the session attendees for a vigorous conversation.