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Original Articles

Ostracism increases social susceptibilityFootnote

, &
Pages 143-153 | Received 28 Sep 2006, Accepted 06 May 2008, Published online: 26 Aug 2008
 

Abstract

Ostracism, the act of ignoring and excluding, is a universally applied tactic of social control. Individuals who detect ostracism often change their behaviors to be readmitted into the group, even if it means becoming excessively socially susceptible to influence. We tested whether ostracized individuals are more socially susceptible to a subsequent influence attempt. In this study, 65 undergraduates were randomly assigned to a 2 (Inclusion or Ostracism)×3 (Compliance tactic: foot‐in‐the door, target request only, door‐in‐the‐face) between‐participants design. The participants played Cyberball and were either included or ostracized, and then they were approached with a request to donate money. Despite no differences between the three tactics, ostracism increased compliance across all request types. Our discussion focuses on the implications for ostracism‐induced social susceptibility.

This material is based on work supported by the National Science Foundation under Grant No. 0519209 awarded to the third author. We would like to thank Janice Kelly for her comments, and Jessica Bartman, Katherine Lang, Patrick O'Brien, Vista Ritchie, and Kirsten Zeiser for their excellent acting skills as confederates.

Notes

This material is based on work supported by the National Science Foundation under Grant No. 0519209 awarded to the third author. We would like to thank Janice Kelly for her comments, and Jessica Bartman, Katherine Lang, Patrick O'Brien, Vista Ritchie, and Kirsten Zeiser for their excellent acting skills as confederates.

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