For the interested reader
- Cattin, P., Wittink, D.R. (1982) Commercial use of conjoint analysis: a survey, in: Journal of Marketing, Vol. 46.
- Green, P.E., Srinivasan, V. (1978): Conjoint analysis in consumer research: issues and outlook, in: Journal of Consumer Research, vol. 5, September.
- Green, P.E., Srinivasan, V. (1990): Conjoint analysis in marketing: new development with implications for research and practice, in: Journal of Marketing, vol. 54, October.
- Green, P.E., Wind, Y. (1973): “Multiattribute decisions in marketing, a measurement approach”, The Dryden Press, Illinios.
- Louviere, J.J. (1988): “Analysing decision making: metric conjoint analysis”, Sage Publications, Beverly Hills.
- Smith, S. (1987): PC-MDS: Multidimensional scaling and conjoint analysis, version 4.1.
- Wittink, D.R., Cattin, P. (1989): “Commercial use of conjoint analysis: an update”, Journal of Marketing, vol. 53, July.