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Journal of the Operational Research Society Volume 55, 2004 - Issue 8
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Theoretical Paper

Customer lifetime value: stochastic optimization approach

W-K ChingUniversity of Hong KongHong KongChinaCorrespondence[email protected]
,
M K NgUniversity of Hong KongHong KongChina
,
K-K WongUniversity of Hong KongHong KongChina
&
E AltmanINRIA, Sophia-Antipolis CedexFrance
Pages 860-868 | Received 01 Jan 2003, Accepted 01 Feb 2004, Published online: 21 Dec 2017

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