References
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- Demsetz, H. (1974). Advertising in the affluent society. In Y. Brozen (Ed.), Advertising and society (pp. 67–77). New York: New York University Press.
- Dobrow, L. (1984). When advertising tried harder. New York: Friendly Press.
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- Goodrum, C., & Dalrymple, H. (1990). Advertising in America: The first 200 years. New York: Abrams.
- Holme, B. (1985). The art of advertising. London: Peerage.