The transformation of global luxury brands: The case of the Swiss watch company Longines, 1880–2010

References

• Allérès, D. “Spécificités et stratégies marketing des différents univers du luxe [Specificities and Marketing Strategies of the Various Universes of Luxury].” Revue française du marketing [French Review of Marketing] 132 no. 8 (1991): 71-96.
   Google Scholar
• Attal, G., and D. Bryson (eds.). Luxury Brands in Emerging Markets. Basingstoke: Palgrave Macmillan, 2014.
   Google Scholar
• Blanc, J.-F. Suisse-Hong Kong : le défi horloger. Innovation technologique et division internationale du travail [Switzerland-Hong Kong: the Watchmaking Challenge. Technological Innovation and International Division of Labour]. Lausanne : Ed. d’en bas, 1988.
   Google Scholar
• Borloz, J.. 100 ans Office fédéral de la Propriété Intellectuelle [100 years of the Federal Office of Intellectual Property]. Bern: Bundesamt für Geistiges Eigentum, 1988.
   Google Scholar
• Bubloz, G. La. Chaux-de-Fonds, métropole de l’industrie horlogère suisse [La Chaux-de-Fonds, Metropolis of the Swiss Watch Industry]. La Chaux-de-Fonds: Société des fabricants d’horlogerie de La Chaux-de-Fonds, 1912.
   Google Scholar
• Chandler, A. Scale and Scope: The Dynamics of Industrial Capitalism. Cambridge: Harvard University Press, 1994.
   Google Scholar
• Da Silva Lopes, T. Global Brands. New York, NY: Cambridge University Press, 2007.10.1017/CBO9780511550911
   Google Scholar
• De Pelsmacker, P., M. Geuens, and J. Van den Bergh. Marketing Communications. A European Perspective. 3rd ed. Harlow: Pearson Education Ltd., 2007.
   Google Scholar
• Donzé, P. -Y. History of the Swiss watch industry from Jacques David to Nicolas Hayek. Berne: Peter Lang, 2011.
   Google Scholar
• Donzé, P. -Y. A Business History of the Swatch Group. Basingstoke: Palgrave Macmillan, 2014.10.1057/9781137389084
   Google Scholar
• Donzé, P. -Y. Longines: From a Family Business to a Global Brand, 1832-2012. Saint-Imier: Edition des Longines, 2012.
   Google Scholar
• Donzé, P. -Y., and R. Fujioka. “European Luxury Big Business and Emerging Asian Markets, 1960–2010.” Business History 57, no. 6 (2015): 822–840.10.1080/00076791.2014.982104
   Web of Science ®Google Scholar
• Erastus, L. A. The Sesqui-Centennial International Exposition. 2nd ed. Philadelphia: Current Publications Ltd., 1929.
   Google Scholar
• Fujioka, R. “Hyakkaten no Kakushinsei to sono Henyo [Innovation and transformation of Japanese department stores].” In Kourigyou no Gyotai Kakushin [Innovation of the Japanese Retailers], edited by J Ishii and M Mukoyama, 125–145. Tokyo: Chuokeizaisha, 2009.
   Google Scholar
• Henry Bédat, J. Une région, une passion: l’horlogerie [A Region, a Passion: Watchmaking]. Saint-Imier: Compagnie des Montres Longines Francillon SA, 1992.
   Google Scholar
• Jackson, T. “A Contemporary Analysis of Global Luxury Brands.” In International Retail Marketing: A case study approach, edited by M Bruce, C Moore, and G Birtwistle, 155–169. London: Routledge, 2004.
   Google Scholar
• Jain, S. C. “State of the Art of International Marketing Research: Directions for the Future.” Journal for Global Business Advancement 1, no. 1 (2007): 4–19.10.1504/JGBA.2007.012546
   Google Scholar
• Jones, G. Multinationals and Global Capitalism: From the Nineteenth to the Twenty-First Century. Oxford: Oxford University Press, 2005.
   Google Scholar
• Jones, G. Beauty Imagined: A History of the Global Beauty Industry. Oxford: Oxford University Press, 2010.
   Google Scholar
• Jones, G., and V. Pouillard. Christian Dior: A New Look for Haute Couture. Cambridge: Harvard Business School ( HBS case no. 9-809-159), 2013.
   Google Scholar
• Kapferer, J. -N. “The Post-Global Brand.” Journal of Brand Management 12, no. 5 (2005): 319–324.10.1057/palgrave.bm.2540228
   Google Scholar
• Kapferer, K. -N., and V. Bastien. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogen Page, 2009.
   Google Scholar
• Levitt, T. “The Globalization of Markets.” Harvard Business Review, May-June 1983, 92-102.
   Web of Science ®Google Scholar
• Linder, P. Histoire, enjeux, construction d’une marque: Longines, un sablier et des ailes [History, Challenges, and the Construction of a Brand: Longines, a Hourglass and Wings]. Saint-Imier: Edition des Longines, 2009.
   Google Scholar
• Okawa, T. “Licensing Practices at Maison Christian Dior.” In Producing Fashion: Commerce, Culture, and Consumers, edited by R Lee Blaszczyk, 82–107. Philadelphia, PA: University of Pennsylvania Press, 2008.
   Google Scholar
• Pasquier, H. La. “Recherche et Développement” en horlogerie: Acteurs, stratégies et choix technologiques dans l’Arc jurassien suisse (1900–1970) [Research and Development in the Watch Industry: Actors, Strategies and Technological Choices in the Swiss Jura Region, 1900–1970]. Neuchâtel: Alphil, 2008.
   Google Scholar
• Richon, M. Omega Saga. Bienne: Fondation Adrien Brandt en faveur du patrimoine Omega, 1998.
   Google Scholar
• Roper, S., R. Caruana, D. Medway, and P. Murphy. “Constructing Luxury Brands: Exploring the Role of Consumer Discourse.” European Journal of Marketing 47, no. 3/4 (2008): 375–400.
   Web of Science ®Google Scholar
• Schwartzkopf, S. “Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930.” In Trademarks, Brands, and Competitiveness, edited by T da Silva Lopes and P Duguid, 165–193. New York, NY: Routledge, 2010.
   Google Scholar
• Trueb, L. F. World of Watches: History - Technology - Industry. New York, NY: Ebner, 2005.
   Google Scholar
• Vontobel. Watch Industry. Zurich: Vontobel, 2015.
   Google Scholar
• Seiko tokei no sengoshi [Postwar History of Seiko Watches]. Tokyo: Seiko, 1996.
   Google Scholar
• Zhou, N., and R. W. Belk. “Chinese Consumer Readings of Global and Local Advertising Appeals.” Journal of Advertising 33, no. 3 (2004): 63–76.10.1080/00913367.2004.10639169
   Web of Science ®Google Scholar