Cross-cultural factors in international branding

References

• Aaker, David A. Building Strong Brands. New York: Simon and Schuster, 1995.
   Google Scholar
• Aaker, David A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press, 1991.
   Google Scholar
• Aaker, Jennifer, Susan Fournier, and S. Adam Brasel. “When Good Brands Do Bad.” Journal of Consumer Research 31, no. 1 (2004): 1–16. doi: 10.1086/383419
   Web of Science ®Google Scholar
• Aaker, Jennifer, Verónica Benet-Martínez, and Jordi Garolera. “Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs.” Journal of Personality and Social Psychology 81, no. 3 (2001): 492–508. doi: 10.1037//0022-3514.81.3.492
   PubMed Web of Science ®Google Scholar
• Aggarwal, Pankaj, and Ann L. Mcgill. “When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism.” Journal of Consumer Research 39, no. 2 (2012): 307–323. doi: 10.1086/662614
   Web of Science ®Google Scholar
• Agrawal, Jagdish, and Wagner A. Kamakura. “Country of Origin: A Competitive Advantage?” International Journal of Research in Marketing 16, no. 4 (1999): 255–267. doi: 10.1016/S0167-8116(99)00017-8
   Web of Science ®Google Scholar
• Akerlof, George A. “The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism.” The Quarterly Journal of Economics 84, no. 3 (1970): 488–500. doi: 10.2307/1879431
   Web of Science ®Google Scholar
• Amerian, Stephanie M. “Fashioning and Selling the American Look: Dorothy Shaver and Modern Art.” Investigaciones de Historia Económica–Economic History Research 12, no. 2 (2016): 100–108. doi: 10.1016/j.ihe.2015.05.001
   Web of Science ®Google Scholar
• American Marketing Association. “Dictionary.” Accessed October 13, 2018. https://www.ama.org/­resources/Pages/Dictionary.aspx?dLetter=B
   Google Scholar
• Anholt, Simon. “Anholt Nation Brands Index: How Does the World See America?” Journal of Advertising Research 45, no. 3 (2005): 296–304. doi: 10.1017/S0021849905050336
   Web of Science ®Google Scholar
• Anholt, Simon. “Beyond the Nation Brand: The Role of Image and Identity in International Relations.” In Brands and Branding Geographies, edited by Andy Pike, 289–304. London: Edward Elgar, 2011.
   Google Scholar
• Anholt, Simon. Brand New Justice: The Upside of Global Branding. Burlington, MA: Butterworth-Heinemann, 2003.
   Google Scholar
• Anholt, Simon. “Nation-Brands of the Twenty-First Century.” Journal of Brand Management 5, no. 6 (1998): 395–406.
   Google Scholar
• Arnould, Eric J., and Craig J. Thompson. “Consumer Culture Theory (CCT): Twenty Years of Research.” Journal of Consumer Research 31, no. 4 (2005): 868–882. doi: 10.1086/426626
   Web of Science ®Google Scholar
• Babutsidze, Zakaria. “How Do Consumers Make Choices? A Survey of Evidence.” Journal of Economic Surveys 26, no. 4 (2012): 752–762. doi: 10.1111/j.1467-6419.2011.00693.x
   Web of Science ®Google Scholar
• Balasubramanyam, Vudayagiri, and Mohammed A. Salisu. “Brands and the Alcoholic Drinks Industry.” In Adding Value: Brands and Marketing in Food and Drink, edited by Geoffrey G. Jones and Nicholas Morgan, 59–75. Cambridge, UK: Routledge, 1994.
   Google Scholar
• Barjot, Dominique. “The Building of Michelin’s Corporate Image and Brand.” In European Business and Brand Building, edited by Francesca Tesi, Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, 51–75. Bern, Switzerland: P.I.E. Peter Lang, 2012.
   Google Scholar
• Bastos, William, and Sidney J. Levy. “A History of the Concept of Branding: Practice and Theory.” Journal of Historical Research in Marketing 4, no. 3 (2012): 347–368. doi: 10.1108/17557501211252934
   Google Scholar
• Belfanti, Carlo Marco. “Branding before the Brand: Marks, Imitations and Counterfeits in Pre-Modern Europe.” Business History 60, no. 8 (2017): 1127–1146. doi:10.1080/00076791.2017.1282946
   Web of Science ®Google Scholar
• Belfanti, Carlo Marco, and Elisabetta Merlo. “Patenting Fashion: Salvatore Ferragamo between Craftmanship and Industry.” Investigaciones de Historia Económica–Economic History Research 12, no. 2 (2016): 109–119. doi: 10.1016/j.ihe.2015.07.010
   Web of Science ®Google Scholar
• Belk, Russell W. “Possessions and the Extended Self.” Journal of Consumer Research 15, no. 2 (1988): 139–168. doi: 10.1086/209154
   Web of Science ®Google Scholar
• Berkman, Harold W., and Christopher C. Gilson. Consumer Behavior: Concepts and Strategies. Kent: Kent Publishing Company, 1986.
   Google Scholar
• Bird, William L. “Better Living”: Advertising, Media and the New Vocabulary of Business Leadership, 1935–1955. Evanston, Illinois: Northwestern University Press, 1999.
   Google Scholar
• Blaszczyk, Regina Lee, and Véronique Pouillard, eds. European Fashion: The Creation of a Global Industry. Manchester: Manchester University Press, 2018.
   Google Scholar
• Bonin, Hubert. “A Reassessment of the Business History of the French Luxury Sector. The Emergence of a New Business Model and a Renewed Corporate Image (from the 1970s).” In European Business and Brand Building, edited by Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, 113–136. Bern, Switzerland: P.I.E. Peter Lang, 2012. https://www.peterlang.com/view/9783035261424/9783035261424.00009.xml.
   Google Scholar
• Brodie, Roderick J., Mark S. Glynn, and Joel van Durme. “Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking.” Marketing Theory 2, no. 1 (2002): 5–28. doi: 10.1177/147059310200200101
   Google Scholar
• Câmara, Benedita. “Madeira Embroidery: A Failed Collective Brand (1935–59).” Business History 53, no. 4 (2011): 583–599. doi: 10.1080/00076791.2011.574693
   Web of Science ®Google Scholar
• Capalbo, Cinzia. “Creativity and Innovation of the Italian Fashion System in the Inter-War Period (1919–1943).” Investigaciones de Historia Económica–Economic History Research 12, no. 2 (2016): 90–99. doi: 10.1016/j.ihe.2015.08.002
   Web of Science ®Google Scholar
• Carmona, Xoan. “Corporate Growth and Changes in Brand Identity. The Case of the Zara Group.” In European Business and Brand Building, edited by Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, 187–208. Bern, Switzerland: P.I.E. Peter Lang, 2012.
   Google Scholar
• Carter, Martin, Mark Casson, and Vivek Suneja. “Introduction.” In The Economics of Marketing, edited by Martin Carter, Mark Casson, and Vivek Suneja, 13–24. Cheltenham, UK: Edward Elgar, 1998.
   Google Scholar
• Casson, Mark. “Brands: Economic Ideology and Consumer Society.” In Adding Value: Brands and Marketing in Food and Drink, edited by Geoffrey G. Jones and Nicholas Morgan, 41–58. Cambridge, UK: Routledge, 1994.
   Google Scholar
• Casson, Mark, and Nigel Wadeson. “Export Performance and Reputation.” In Trademarks, Brands, and Competitiveness, edited by Teresa da Silva Lopes and Paul Duguid, 31–55. New York: Routledge, 2010.
   Google Scholar
• Chaudhuri, Arjun, and Morris B. Holbrook. “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty.” Journal of Marketing 65, no. 2 (2001): 81–93. doi: 10.1509/jmkg.65.2.81.18255
   Web of Science ®Google Scholar
• Chernatony, Leslie de, and Francesca Dall’Olmo Riley. “Defining a ‘Brand’: Beyond the Literature with Experts’ Interpretations.” Journal of Marketing Management 14, no. 5 (1998): 417–443. doi:10.1362/026725798784867798.
   Google Scholar
• Christodoulides, George, and Leslie de Chernatony. “Consumer-Based Brand Equity Conceptualisation and Measurement: A Literature Review.” International Journal of Market Research 52, no. 1 (2010): 43–66.
   Web of Science ®Google Scholar
• Church, Roy. “New Perspectives on the History of Products, Firms, Marketing, and Consumers in Britain and the United States since the Mid-Nineteenth Century.” Economic History Review 52, no. 3 (1999): 405–435. doi: 10.1111/1468-0289.00131
   Web of Science ®Google Scholar
• Colli, Andrea, and Elisabetta Merlo. “Family business and luxury business in Italy (1950-2000).” Entreprises et Histoire 46, no. 1 (2007): 113–124. doi: 10.3917/eh.046.0113
   Google Scholar
• Corley, T. A. B. “Consumer Marketing in Britain 1914–60.” Business History 29, no. 4 (1987): 65–83. doi: 10.1080/00076798700000081
   Web of Science ®Google Scholar
• Costa, Daniel Fonseca, Francisval de Melo Carvalho, and Bruno César de Melo Moreira. “Behavioral Economics and Behavioral Finance: A Bibliometric Analysis of the Scientific Fields.” Journal of Economic Surveys 33, no. 1 (2018): 3–24. doi:10.1111/joes.12262.
   Web of Science ®Google Scholar
• Cunningham, Ross M. “Brand Loyalty, What, Where, How Much?” Harvard Business Review 34, no. 1 (1956): 116–128.
   Web of Science ®Google Scholar
• Dichter, Ernest. “The World Customer.” Harvard Business Review 40, no. 4 (1962): 113–122. doi:10.1002/tie.5060040415
   Web of Science ®Google Scholar
• Dong, Lily, and Kelly Tian. “The Use of Western Brands in Asserting Chinese National Identity.” Journal of Consumer Research 36, no. 3 (2009): 504–523. doi: 10.1086/598970
   Web of Science ®Google Scholar
• Duguid, Paul. “Brands in Chain.” In Trademarks, Brands, and Competitiveness, edited by Teresa da Silva Lopes and Paul Duguid, 138–164. Cambridge, UK: Routledge, 2008.
   Google Scholar
• Fernández, Eva. “Unsuccessful Responses to Quality Uncertainty: Brands in Spain’s Sherry Industry, 1920–1990.” Business History 52, no. 1 (2010): 100–119. doi: 10.1080/00076790903469638
   Web of Science ®Google Scholar
• Fournier, Susan. “Consumers and Their Brands: Developing Relationship Theory in Consumer Research.” Journal of Consumer Research 24, no. 4 (1998): 343–353. doi: 10.1086/209515
   Web of Science ®Google Scholar
• Foxall, Gordon R., Jorge M. Oliveira-Castro, and Teresa C. Schrezenmaier. “The Behavioral Economics of Consumer Brand Choice: Patterns of Reinforcement and Utility Maximization.” Behavioural Processes 66, no. 3 (2004): 235–260. doi: 10.1016/j.beproc.2004.03.007
   PubMed Web of Science ®Google Scholar
• Foxall, Gordon R., Jorge M. Olivera-Castro, Victoria K. James, and Teresa C Schrezenmaier. The Behavioral Economics of Brand Choice. New York: Springer, 2007.
   Google Scholar
• Foxall, Gordon R., and Teresa C. Schrezenmaier. “The Behavioral Economics of Consumer Brand Choice: Establishing a Methodology.” Journal of Economic Psychology 24, no. 5 (2003): 675–695. doi: 10.1016/S0167-4870(03)00008-4
   Web of Science ®Google Scholar
• Gardner, Burleigh B., and Sidney J. Levy. “The Product and the Brand.” Harvard Business Review 33, no. 2 (1955): 33–39.
   Web of Science ®Google Scholar
• George, Leigh. “‘The Sun’s Only Rival:’ General Electric’s Mazda Trademark and the Marketing of Electric Light.” Design Issues 19, no. 1 (2003): 62–71. doi: 10.1162/074793603762667719
   Web of Science ®Google Scholar
• Goldsmith, Ronald E., Leisa R. Flynn, Elizabeth Goldsmith, and E. Craig Stacey. “Consumer Attitudes and Loyalty towards Private Brands.” International Journal of Consumer Studies 34, no. 3 (2010): 339–348. doi: 10.1111/j.1470-6431.2009.00863.x
   Web of Science ®Google Scholar
• Goñi-Mendizabal, Igor. “Brands in the Basque Gun Making Industry: The Case of ASTRA-Unceta y Cía.” Business History 60, no. 8 (2018): 1196–1226. doi:10.1080/00076791.2017.1282947
   Web of Science ®Google Scholar
• Goyat, Sulekha. “The Basis of Market Segmentation: A Critical Review of Literature.” European Journal of Business and Management 3, no. 9 (2011): 45–54.
   Google Scholar
• Hampf, Anders, and Kirsti Lindberg-Repo. “Branding: The Past, Present, and Future: A Study of the Evolution and Future Branding.” Svenska Handelshögskolan, 2011. http://econpapers.repec.org/paper/hhbhanken/0556.htm.
   Google Scholar
• Han, Young Jee, Joseph C. Nunes, and Xavier Drèze. “Signaling Status with Luxury Goods: The Role of Brand Prominence.” Journal of Marketing 74, no. 4 (2010): 15–30. doi: 10.1509/jmkg.74.4.15
   Web of Science ®Google Scholar
• Hansen, Per H. “Co-Branding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940–1970.” In Trademarks, Brands, and Competitiveness, edited by Teresa da Silva Lopes and Paul Duguid, 77–101. New York: Routledge, 2010.
   Google Scholar
• Hansen, Rebecca Hjortegaard. “The Narrative Nature of Place Branding.” Place Branding and Public Diplomacy 6, no. 4 (2010): 268–279. doi: 10.1057/pb.2010.27
   Google Scholar
• Hardie, Bruce G. S., Eric J. Johnson, and Peter S. Fader. “Modeling Loss Aversion and Reference Dependence Effects on Brand Choice.” Marketing Science 12, no. 4 (1993): 378–394. doi: 10.1287/mksc.12.4.378
   Web of Science ®Google Scholar
• Hattwick, Richard E. “Behavioral Economics: An Overview.” Journal of Business and Psychology 4, no. 2 (1989): 141–154. doi: 10.1007/BF01016437
   Google Scholar
• Head, David. “Made in Germany”: The Corporate Identity of a Nation. London: Hodder & Stoughton, 1992.
   Google Scholar
• Heller, Michael. “Corporate Brand Building Shell-Mex Ltd. in the Interwar Period.” In Trademarks, Brands, and Competitiveness, edited by Teresa da Silva Lopes and Paul Duguid, 194–214. New York: Routledge, 2010.
   Google Scholar
• Heller, Michael, and Aidan Kelly. “Throwaway History: Brand Ephemera and Consumer Culture.” Journal of Macromarketing 35, no. 3 (2014): 397–406. doi: 10.1177/0276146714555134
   Web of Science ®Google Scholar
• Higgins, David M. Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present. Cambridge: Cambridge University Press, 2018.
   Google Scholar
• Higgins, David M., and Mads Mordhorst. “Bringing Home the ‘Danish’ Bacon: Food Chains, National Branding and Danish Supremacy over the British Bacon Market, c. 1900–1938.” Enterprise & Society 16, no. 1 (2015): 141–185. doi: 10.1017/eso.2014.14
   Web of Science ®Google Scholar
• Higgins, David M., and Mads Mordhorst. “Reputation and Export Performance: Danish Butter Exports and the British Market, c.1880–c.1914.” Business History 50, no. 2 (2008): 185–204. doi:10.1080/00076790701868601
   Web of Science ®Google Scholar
• Hofstede, Geert. “The Cultural Relativity of Organizational Practices and Theories.” Journal of International Business Studies 14, no. 2 (1983): 75–89. doi: 10.1057/palgrave.jibs.8490867
   Web of Science ®Google Scholar
• Hollander, Stanley C., and Kathleen M. Rassuli, eds. Marketing. Hants, UK: Edward Elgar, 1993.
   Google Scholar
• Holt, Douglas B. “How Consumers Consume: A Typology of Consumption Practices.” Journal of Consumer Research 22, no. 1 (1995): 1–16. doi: 10.1086/209431
   Web of Science ®Google Scholar
• Holt, Douglas, John Quelch, and Earl L. Taylor. “How Global Brands Compete.” Harvard Business Review, 82, no. 9 (2004): 68–75. https://hbr.org/2004/09/how-global-brands-compete.
   PubMed Web of Science ®Google Scholar
• Jastrząb, Marius. “Operation Abundance. Brands and Polish Consumers after WWII.” In European Business and Brand Building, edited by Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, 209–234. Bern, Switzerland: P.I.E. Peter Lang, 2012.
   Google Scholar
• Jones, Geoffrey G. “Brands and Marketing.” In Adding Value: Brands and Marketing in Food and Drink, edited by Geoffrey G. Jones and Nicholas Morgan, 1–14. Cambridge, UK: Routledge, 1994.
   Google Scholar
• Jones, Geoffrey G., and Nicholas Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. Cambridge, UK: Routledge, 1994.
   Google Scholar
• Jones, S. R. H. “Brand Building and Structural Change in the Scotch Whisky Industry since 1975.” Business History 45, no. 3 (2003): 72–89. doi: 10.1080/713999319
   Web of Science ®Google Scholar
• Kahneman, Daniel, and Amos Tversky. “Choices, Values, and Frames.” American Psychologist 39, no. 4 (1984): 341–350. doi: 10.1037//0003-066X.39.4.341
   Web of Science ®Google Scholar
• Kaneva, Nadia. “Nation Branding: Toward an Agenda for Critical Research.” International Journal of Communication 5 (2011): 25.
   Web of Science ®Google Scholar
• Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Dover, NH: Kogan Page, 1997.
   Google Scholar
• Kapferer, Jean-Noël. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Kogan Page, 2008.
   Google Scholar
• Kathman, Jerry. “Brand Identity Development in the New Economy.” Design Issues 18, no. 1 (2002): 24–35. doi: 10.1162/07479360252756269
   Web of Science ®Google Scholar
• Keller, Kevin Lane. “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.” Journal of Marketing 57, no. 1 (1993): 1–22. doi: 10.2307/1252054
   Web of Science ®Google Scholar
• Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Upper Saddle River, NJ: Prentice-Hall, 1998.
   Google Scholar
• Keller, Kevin Lane, and Donald R. Lehmann. “Brands and Branding: Research Findings and Future Priorities.” Marketing Science 25, no. 6 (2006): 740–759. doi: 10.1287/mksc.1050.0153
   Web of Science ®Google Scholar
• Koehn, Nancy F. Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell. Cambridge, MA: Harvard Business School Press, 2001.
   Google Scholar
• Koehn, Nancy F. “Henry Heinz and Brand Creation in the Late Nineteenth Century: Making Markets for Processed Food.” The Business History Review 73, no. 3 (1999): 349–393. doi:10.2307/3116181
   Web of Science ®Google Scholar
• Kornberger, Martin. Brand Society: How Brands Transform Management and Lifestyle. New York: Cambridge University Press, 2010.
   Google Scholar
• Landes, William M., and Richard A. Posner. “Trademark Law: An Economic Perspective.” The Journal of Law & Economics 30, no. 2 (1987): 265–309. doi: 10.1086/467138
   Web of Science ®Google Scholar
• Lazer, William. “Symbolism and Life Style.” In Toward Scientific Marketing: Proceedings of the Winter Conference, December 27-28, 1963, edited by Stephen A. Greyser, 140–149. Chicago: American Marketing Association, 1963.
   Google Scholar
• Leone, Robert P., Vithala R. Rao, Kevin Lane Keller, Anita Man Luo, Leigh McAlister, and Rajendra Srivastava. “Linking Brand Equity to Customer Equity.” Journal of Service Research 9, no. 2 (2006): 125–138. doi: 10.1177/1094670506293563
   Web of Science ®Google Scholar
• Levitt, Theodore. “The Globalization of Markets.” Harvard Business Review 61, no. 3 (1983): 92–102.
   Web of Science ®Google Scholar
• Lonier, Terri. “Alchemy in Eden: Entrepreneurialism, Branding, and Food Marketing in the United States, 1880–1920.” Enterprise & Society 11, no. 4 (2010): 695–708. doi: 10.1017/S1467222700009502
   PubMed Web of Science ®Google Scholar
• Lopes, Teresa da Silva. “Building Brand Reputation through Third-Party Endorsement: Fair Trade in British Chocolate.” Business History Review 90, no. 3 (2016): 457–482. doi: 10.1017/S0007680516000738
   Web of Science ®Google Scholar
• Lopes, Teresa da Silva. Global Brands: The Evolution of Multinationals in Alcoholic Beverages. Cambridge: Cambridge University Press, 2007.
   Google Scholar
• Lopes, Teresa da Silva, and Mark Casson. “Entrepreneurship and the Development of Global Brands.” Business History Review 81, no. 4 (2007): 651–680. doi: 10.2307/25097419
   Web of Science ®Google Scholar
• Manera, Carles, and Jaume Garau-Taberner. “The Invention of the Camper Brand. Brand Building of Mallorca Shoe-Manufacturing.” In European Business and Brand Building, edited by Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, 155–186. Bern, Switzerland: P.I.E. Peter Lang, 2012.
   Google Scholar
• Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley: University of California Press, 2001.
   Google Scholar
• Martineau, Pierre. “The Personality of the Retail Store.” Harvard Business Review 36, no. 1 (1958): 47–55.
   Web of Science ®Google Scholar
• Mercer, John. “A Mark of Distinction: Branding and Trade Mark Law in the UK from the 1860s.” Business History 52, no. 1 (2010): 17–42. doi: 10.1080/00076790903281033
   Web of Science ®Google Scholar
• Merlo, Elisabetta. “The Ascendance of the Italian Fashion Brands (1970–2000).” In European Business and Brand Building, edited by Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, 137–154. Bern, Switzerland: P.I.E. Peter Lang, 2012.
   Google Scholar
• Miranda, José Antonio. “The Country-of-Origin Effect and the International Expansion of Spanish Fashion Companies, 1975–2015.” Business History (2017). doi: 10.1080/00076791.2017.1374370
   Google Scholar
• Miskell, Peter. “Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985.” The Business History Review 78, no. 1 (2004): 29–60. doi: 10.2307/25096828
   Web of Science ®Google Scholar
• Miskell, Peter. “Unilever and Its Brands since the 1950s. Competitive Threats and Strategic Responses.” In European Business and Brand Building, edited by Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, 29–50. Bern, Switzerland: P.I.E. Peter Lang, 2012.
   Google Scholar
• Miskell, Peter. “Unilever’s (Other) Brand Wars Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains.” In Trademarks, Brands, and Competitiveness, edited by Teresa da Silva Lopes and Paul Duguid, 215–233. New York: Routledge, 2010.
   Google Scholar
• Mohaidin, Zurina. “Behavioural Economics Approach on Consumer Brand Choice—An Individual Analysis.” Procedia–Social and Behavioral Sciences 65 (2012): 410–418. doi: 10.1016/j.sbspro.2012.11.142
   Google Scholar
• Montgomery, Cynthia A. “Marks and Spencer Ltd. (A).” Harvard Business School Case 391-089 (revised in 1994 1991). https://www.hbs.edu/faculty/Pages/item.aspx?num=11946.
   Google Scholar
• Mooij, Marieke de, and Geert Hofstede. “The Hofstede Model.” International Journal of Advertising 29, no. 1 (2010): 85–110. doi: 10.2501/S026504870920104X
   Web of Science ®Google Scholar
• Moore, Kark, and Susan Reid. “The Birth of Brand: 4000 Years of Branding.” Business History 50, no. 4 (2008): 419–432. doi: 10.1080/00076790802106299
   Web of Science ®Google Scholar
• Mordhorst, Mads. “Arla and Danish National Identity—Business History as Cultural History.” Business History 56, no. 1 (2014): 116–133. doi: 10.1080/00076791.2013.818422
   Web of Science ®Google Scholar
• Obermiller, Carl. “Comments of Evolving Country of Origin Research.” Advances in Consumer Research 20 (1993): 690–691.
   Google Scholar
• OECD. Trade in Counterfeit and Pirated Goods: Mapping the Economic Impact. Paris: OECD Publishing, 2016.
   Google Scholar
• Olins, Wally. “Branding the Nation—The Historical Context.” Journal of Brand Management 9, no. 4 (2002): 241–248. doi: 10.1057/palgrave.bm.2540075
   Google Scholar
• Oliveira-Castro, Jorge M., Gordon R. Foxall, and Teresa C. Schrezenmaier. “Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity.” Journal of the Experimental Analysis of Behavior 85, no. 2 (2006): 147–166. doi: 10.1901/jeab.2006.51-04
   PubMed Web of Science ®Google Scholar
• Pappu, Ravi, Pascale G. Quester, and Ray W. Cooksey. “Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing.” Journal of International Business Studies 38, no. 5 (2007): 726–745. doi: 10.1057/palgrave.jibs.8400293
   Web of Science ®Google Scholar
• Peterson, Robert A., and Alain J. P. Jolibert. “A Meta-Analysis of Country-of-Origin Effects.” Journal of International Business Studies 26, no. 4 (1995): 883–900. doi: 10.1057/palgrave.jibs.8490824
   Web of Science ®Google Scholar
• Pharr, Julie M. “Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?” Journal of Marketing Theory and Practice 13, no. 4 (2005): 34–45. doi: 10.1080/10696679.2005.11658557
   Google Scholar
• Pine, B. Joseph, and James H. Gilmore. The Experience Economy: Work Is Theatre & Every Business a Stage. Boston, MA: Harvard Business Press, 1999.
   Google Scholar
• Pouillard, Véronique. “Design Piracy in the Fashion Industries of Paris and New York in the Interwar Years.” The Business History Review 85, no. 2 (2011): 319–344. doi: 10.1017/S0007680511000407
   Web of Science ®Google Scholar
• Pouillard, Véronique. “Fashion for All?” Journalism Studies 14, no. 5 (2013): 716–729. doi:10.1080/1461670X.2013.810907
   Web of Science ®Google Scholar
• Pouillard, Veronique. “Keeping Designs and Brands Authentic: The Resurgence of the Post-War French Fashion Business under the Challenge of US Mass Production.” European Review of History: Revue Européenne D’histoire 20, no. 5 (2013): 815–835. doi: 10.1080/13507486.2013.833720
   Web of Science ®Google Scholar
• Pouillard, Véronique. “Managing Fashion Creativity. The History of the Chambre Syndicale de La Couture Parisienne during the Interwar Period.” Investigaciones de Historia Económica–Economic History Research 12, no. 2 (2016): 76–89. doi: 10.1016/j.ihe.2015.05.002
   Web of Science ®Google Scholar
• Ramello, Giovanni B., and Francesco Silva. “Appropriating Signs and Meaning: The Elusive Economics of Trademark.” Industrial and Corporate Change 15, no. 6 (2006): 937–963. doi: 10.1093/icc/dtl027
   Web of Science ®Google Scholar
• Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: McGraw-Hill, 1981.
   Google Scholar
• Rius-Ulldemolins, Joaquim. “Barcelona and SEAT, a History of Lost Opportunity: Corporate Marketing, Nation Branding, and Consumer Nationalism in the Automotive Industry.” Enterprise & Society 16, no. 4 (2015): 811–846. doi: 10.1017/eso.2015.24
   Web of Science ®Google Scholar
• Roper, Stuart, and Cathy Parker. “Evolution of Branding Theory and Its Relevance to the Independent Retail Sector.” The Marketing Review 6, no. 1 (2008): 55–71. doi: 10.1362/146934706776861555
   Google Scholar
• Rossi, Patricia, Adilson Borges, and Marat Bakpayev. “Private Labels versus National Brands: The Effects of Branding on Sensory Perceptions and Purchase Intentions.” Journal of Retailing and Consumer Services 27 (2015): 74–79. doi: 10.1016/j.jretconser.2015.07.006
   Web of Science ®Google Scholar
• Roth, Martin S. “Effects of Global Market Conditions on Brand Image Customization and Brand Performance.” Journal of Advertising 24, no. 4 (1995): 55–75. doi: 10.1080/00913367.1995.10673489
   Web of Science ®Google Scholar
• Roth, Martin S. “The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies.” Journal of Marketing Research 32, no. 2 (1995): 163–175. https://doi.org/10.2307/3152045.
   Web of Science ®Google Scholar
• Sáiz, Patricio, and Rafael Castro. “Trademarks in Branding: Legal Issues and Commercial Practices.” Business History 60, no. 8 (2018): 1105–1126. doi: 10.1080/00076791.2018.1497765
   Web of Science ®Google Scholar
• Samiee, Saeed, Terence A. Shimp, and Subhash Sharma. “Brand Origin Recognition Accuracy: Its Antecedents and Consumers’ Cognitive Limitations.” Journal of International Business Studies 36, no. 4 (2005): 379–397. doi: 10.1057/palgrave.jibs.8400145
   Web of Science ®Google Scholar
• Schooler, Robert D. “Product Bias in the Central American Common Market.” Journal of Marketing Research 2, no. 4 (1965): 394–397. doi: 10.2307/3149486
   Web of Science ®Google Scholar
• Schroeder, Jonathan E. “The Cultural Codes of Branding.” Marketing Theory 9, no. 1 (2009): 123–126. doi: 10.1177/1470593108100067
   Web of Science ®Google Scholar
• Schwarzkopf, Stefan. “Turning Trade Marks into Brands: How Advertising Agencies Created Brands in the Global Market Place, 1900–1930.” In Trademarks, Brands, and Competitiveness, edited by Teresa da Silva Lopes and Paul Duguid, 165–193. Cambridge, UK: Routledge, 2008.
   Google Scholar
• Segreto, Luciano, Hubert Bonin, Andrzej K. Kozminski, and Carles Manera, eds. European Business and Brand Building. Bern, Switzerland: P.I.E. Peter Lang, 2012.
   Google Scholar
• Shimp, Terence A., and Subhash Sharma. “Consumer Ethnocentrism: Construction and Validation of the CETSCALE.” Journal of Marketing Research 24, no. 3 (1987): 280–289. doi: 10.2307/3151638
   Web of Science ®Google Scholar
• Shin, Sangwoo, Sanjog Misra, and Dan Horsky. “Disentangling Preferences and Learning in Brand Choice Models.” Marketing Science 31, no. 1 (2012): 115–137. doi: 10.1287/mksc.1110.0680
   Web of Science ®Google Scholar
• Simon, Carol J., and Mary W. Sullivan. “The Measurement and Determinants of Brand Equity: A Financial Approach.” Marketing Science 12, no. 1 (1993): 28–52. doi: 10.1287/mksc.12.1.28
   Web of Science ®Google Scholar
• Simon, Herbert A. “Rational Decision Making in Business Organizations.” The American Economic Review 69, no. 4 (1979): 493–513.
   Web of Science ®Google Scholar
• Simonson, Itamar, and Emanuel Rosen. Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information. New York: Harper Collins, 2014.
   Google Scholar
• Smith, Wendell R. “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.” Journal of Marketing 21, no. 1 (1956): 3–8. doi: 10.2307/1247695
   Web of Science ®Google Scholar
• Spector, Bert. “The Evolution of a Private-Label Brand Strategy at J.C. Penney, 1902–33.” Management & Organizational History 8, no. 4 (2013): 387–399. doi: 10.1080/17449359.2013.831736
   Google Scholar
• Steenkamp, Jan-Benedict E. M., Rajeev Batra, and Dana L. Alden. “How Perceived Brand Globalness Creates Brand Value.” Journal of International Business Studies 34, no. 1 (2003): 53–65. doi: 10.1057/palgrave.jibs.8400002
   Web of Science ®Google Scholar
• Swaminathan, Vanitha, Karen M. Stilley, and Rohini Ahluwalia. “When Brand Personality Matters: The Moderating Role of Attachment Styles.” Journal of Consumer Research 35, no. 6 (2009): 985–1002. doi: 10.1086/593948
   Web of Science ®Google Scholar
• Tedlow, Richard S., and Geoffrey G. Jones, eds. The Rise and Fall of Mass Marketing. Cambridge, UK: Routledge, 1993.
   Google Scholar
• Toncar, Mark, and Marc Fetscherin. “The Effects of the Country of Brand and the Country of Manufacturing of Automobiles: An Experimental Study of Consumers’ Brand Personality Perceptions.” International Marketing Review 27, no. 2 (2010): 164–178. doi: 10.1108/02651331021037494
   Web of Science ®Google Scholar
• Varga, Somogy. “The Politics of Nation Branding: Collective Identity and Public Sphere in the Neoliberal State.” Philosophy & Social Criticism 39, no. 5 (2013): 825–845. doi: 10.1177/0191453713494969
   Google Scholar
• Veblen, Thorstein. The Theory of Leisure Class. An Economic Study of Institutions. London: McMillan, 1899.
   Google Scholar
• Verlegh, Peeter W. J., and Jan-Benedict E. M. Steenkamp. “A Review and Meta-Analysis of Country-of-Origin Research.” Journal of Economic Psychology 20, no. 5 (1999): 521–546. doi: 10.1016/S0167-4870(99)00023-9
   Web of Science ®Google Scholar
• Wells, Victoria K. “Behavioural Psychology, Marketing and Consumer Behaviour: A Literature Review and Future Research Agenda.” Journal of Marketing Management 30, no. 11–12 (2014): 1119–1158. doi: 10.1080/0267257X.2014.929161
   Google Scholar
• Wilkins, Mira. “The Neglected Intangible Asset: The Influence of the Trade Mark on the Rise of the Modern Corporation.” Business History 34, no. 1 (1992): 66–95. doi: 10.1080/00076799200000004
   Web of Science ®Google Scholar
• Yasin, Norjaya M., Mohd N. Noor, and Osman Mohamad. “Does Image of Country‐of‐Origin Matter to Brand Equity?” Journal of Product & Brand Management 16, no. 1 (2007): 38–48. doi: 10.1108/10610420710731142
   Google Scholar
• Yuran, Noam. “Meaningful Objects or Costly Symbols? A Veblenian Approach to Brands.” Theory, Culture & Society 33, no. 6 (2016): 25–49. doi: 10.1177/0263276416656410
   Web of Science ®Google Scholar
• Zambuni, Richard. “Developing Brands across Borders.” Journal of Brand Management 1, no. 1 (1993): 22–29. doi: 10.1057/bm.1993.4
   Google Scholar
• Zangger, Andreas P. “Chops and Trademarks: Asian Trading Ports and Textile Cranding, 1840–1920.” Enterprise & Society 15, no. 4 (2014): 759–790. doi: 10.1017/S1467222700016104
   Web of Science ®Google Scholar
• Zhiyan, Wu, Janet Borgerson, and Jonathan E. Schroeder, eds. From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History. Basingstoke, UK: Palgrave Macmillan, 2013.
   Google Scholar