126
Views
2
CrossRef citations to date
0
Altmetric
Critical Perspectives

Brand-Name Schools: The Deceptive Lure of Corporate-School Partnerships

Pages 44-51 | Published online: 30 Jan 2008

References

  • Apple , M. W. 1990 . Ideology and curriculum , 2d ed. New York : Routledge .
  • Apple , M. W. 1996 . Power, meaning, and identity: Critical sociology of education in the United States . British Journal of Sociology and Education 17 ( 2 ): 125 – 44
  • Black , T. 1999 . Schools must set sponsor policy . Pittsburgh Business Times , 21 May, 18 ( 44 ): 6 – 11
  • Boney , B. 1997 . School ads making debut at Grapevine . Dallas Business Journal , 14 July, 20 ( 46 ): 1 – 3
  • Consumer Reports. 2000 . Market research in the classrooms. 65 ( 6 ): 6 .
  • deMarrais , K. B. , and M. D. LeCompte . 1995 . The way schools work: A sociological analysis of education , 2d ed. White Plains , N.Y. : Longman .
  • Ellis , R. 1998 . High schools slowly getting into the sponsorship game . San Francisco Business Times , 7 September, 13 ( 4 ): 19 – 22
  • Fitzgerald , M. 1996 . Commercialization an NIE danger? Editor & Publisher , 26 October, 129 ( 43 ): 16 – 19
  • Giroux , H. A. 1994 . Disturbing pleasures: Learning popular culture. New York : Routledge .
  • Giroux , H. A. 1999 . Schools for sale: Public education, corporate culture, and the citizen-consumer . The Educational Forum 63 ( 2 ): 140 – 49
  • Giroux , H. A. 2000a . Stealing innocence: Youth, corporate power, and the politics of culture. New York : St. Martin's Press .
  • Giroux , H. A. 2000b . Impure acts: The practical politics of cultural studies. New York : Routledge .
  • Giroux , H. A. , and R. A. Simon . 1989 . Popular culture, schooling, and everyday life. New York : Bergin & Garvey .
  • Hudson Valley Business Journal. 1999 . Cash-strapped schools look to corporations for vital help . 18 January, 9 ( 19 ): 30 – 34
  • Lasch , C. 1993 . What's wrong with the right? In Critical social issues in American education: Toward the 21st century , ed. H. S. Shapiro and D. E. Purpel , 43 – 51 New York : Longman .
  • Lewis , P. 1998 . Corporate sponsors help with financing . Denver Business Journal , 20 November, 50 ( 12 ): 6 – 7
  • Manning , S. 1999 . Students for sale . Nation , 27 September, 269 ( 9 ): 11 – 16
  • Marcus , D. L. 1999 . Next up: Corporate logos on the pennants? U.S. News & World Report , 8 November, 127 ( 18 ): 75 .
  • Molnar , A. 2000 . ZapMe Linking schoolhouse and marketplace in a seamless web . Phi Delta Kappan 81 ( 8 ): 601 – 03
  • Mullich , J. 2000 . Buy my kids, please . Advertising Age's Creativity 8 ( 4 ): 42 – 44
  • Shor , I. , and C. Pari , eds. 1999 . Education is politics: Critical teaching across differences, K-12. Portsmouth , N.H. : Boynton/Cook Heinemann .
  • Westchester County Business Journal. 1995 . ‘Captive Kids’ assails commercial pressures in classroom . 24 April, 34 ( 17 ): 17 – 20

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.